The countdown to Rogue One: A Star Wars Story is in full effect, and Lucasfilm is continuing to ramp up their advertising efforts. A key aspect of the marketing campaign from here on out, of course, will be the copious amounts of officially licensed merchandise that will hit store shelves. Similar to last year’s ultra successful Force Friday, the first wave of Rogue One products will be made available during Rogue Friday on September 30, 2016. Awareness is already being raised via images of toys and fun stop motion videos revealing new items.
Like The Force Awakens before it, Rogue One features a number of new characters and vehicles, which gives Hasbro plenty of options when it comes to designing the next line of Star Wars action figures. As fans continue to save up their money for upcoming purchases, they can now get a great look at some of the toys the company will be offering in about a month’s time (as of this writing).
Hasbro has released the following pictured depicting new figures in their fan-favorite Black Series line (including Jyn Erso and K-2SO), as well as a 12-inch InteracTech stormtrooper. Check them out below:
While all of these should sell well when they’re out for the general public, the InteracTech stormtrooper will arguably be the most sought-after product. As the name suggests, the figure reacts to movement with a wide variety of lights and sounds. It has 70 sound effects (including phrases), meaning each time out could lead to a new discovery. Following last year’s Sphero BB-8, the InteracTech stormtrooper is another example of blending the technological advancements Star Wars is known for with the power to capture imaginations. It’s true that the novelty of its abilities may eventually wear off, but for the time being, all fans will want to get one of their own.
It’s also nice to see Jyn Erso so prominently placed as one of the newest additions to the popular Black Series line of figures. Hasbro was hit with some criticism during the Episode VII hoopla when #WheresRey (highlighting the lack of Rey products) became a trending topic. That incident even irritated J.J. Abrams, who placed a call to the company. It would seem that Hasbro has learned a lesson and they’re doing everything possible to make sure Jyn is front and center as Rogue One hype revs up to a fever pitch.
Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016, followed by Star Wars: Episode VIII on December 15, 2017, the Han Solo Star Wars Anthology film on May 25, 2018, Star Wars: Episode IX in 2019, and the third Star Wars Anthology film in 2020.