In just about a month (as of this writing), audiences will return once again to the galaxy far, far away for Rogue One: A Star Wars Story, the first standalone anthology film in the franchise. Though Disney has been downplaying the movie’s commercial expectations, Rogue One should end up being one of the biggest hits of the holiday season. Lucasfilm’s marketing campaign has generated much excitement, teasing a hard-hitting war drama with a strong emotional hook – and Darth Vader to boot.
With Rogue One‘s release date fast approaching, the studio’s advertising efforts have focused mainly on television spots, but there are still other items left to be unveiled. Lucasfilm has already revealed a bevy of posters for the movie, many of which showcase the cast of new characters. Now, another one-sheet has been released, one that encapsulates the tone director Gareth Edwards is striving for.
Dolby Cinema took to their Twitter account to share a special Rogue One poster. Some fans may notice that the artwork is the same as a Russian poster that came out back in October. You can check it out below:
Join the rebellion. See Rogue One: A Star Wars Story in one month and discover Dolby Cinema. pic.twitter.com/45jB0UHS4y— Dolby Cinema (@DolbyCinema) November 16, 2016
Depicting a lone Rebellion helmet laying in the water as Imperial forces advance, the poster does a great job of setting the stage for the basic conflict in Rogue One. A staple of the original trilogy was the underdog nature of the Galactic Civil War, where the scrappy Alliance fought for their lives against a well-resourced Empire. That dynamic is readily apparent here, as several stormtroopers and three Imperial walkers serve as an imposing threat. Arguably, the visual style of this particular poster is more eye-catching than the ones that have been previously seen. Many fans would probably want to hang this on their wall, especially since minimalist designs tend to be well-liked amongst moviegoers.
The one-sheet appears to be set on the planet Scarif, a tropical world the Empire occupies during construction of the Death Star. Trailers have shown that this location will be used for a beachfront battle reminiscent of World War II, which would be a first for the series. It’s encouraging that Rogue One is introducing new elements and concepts to the live-action films, since that is one of the primary appeals of the spinoffs. The point of these projects is to make the galaxy feel larger and more expansive, meaning that it makes sense for audiences to be transported to planets that haven’t been seen before. If Edwards was reusing locales from the earlier movies, that would be a wasted opportunity. Nostalgia is great, but it shouldn’t be a crutch. The team behind Rogue One seems to understand that.
Source: Dolby Cinema