LEGO has unveiled a collection of posters spoofing the character one-sheets from Star Wars: The Last Jedi. Lucasfilm has kept marketing for their highly-anticipated sequel to a minimum so far, but that’s set to change very soon. In just a few week’s time, Force Friday II will take place, meaning fans will be flooding store shelves as they buy the newest merchandise from a galaxy far, far away. Viewers have already gotten a taste of what to expect in September thanks to a variety of toy leaks that have showcased products from Hasbro and, of course, LEGO.
Packaging and details for the first wave of sets based on the film have come out early, confirming previously reported rumors and teasing other plot developments. It’s only a matter of time before the company officially reveals their Episode VIII toys, and they could be gearing up for such an announcement in the very near future. Some new promotional materials put a LEGO spin on Last Jedi advertising.
At D23 last month, Lucasfilm shared a batch of simple, yet effective, character posters that highlighted several of the principal players. Now, the mini-figures of Luke Skywalker, General Leia Organa, Kylo Ren, Rey, Finn, and Poe Dameron take center stage in their own artwork. LEGO released the posters, which you can see in the gallery below:
As one can see, these posters replicate the aesthetic of the actual Last Jedi posters, only obviously trading the actor for their brick version. The timing here suggests there might be some sort of rollout in the next couple of weeks, as Force Friday happens on September 1. Companies like LEGO will certainly be eager to push their toys in advance in an effort to drum up hype and raise anticipation ahead of what’s sure to be a busy holiday shopping season. Surely, new Star Wars products will be in high demand as people cross names off their gift lists.
Of the LEGO sets that have already been glanced at via the leaks, fans know there are some surprise participants at the Battle of Crait (Rey), and Luke could have a showdown with his nephew, Kylo Ren. It’ll be interesting to see what other story threads are hinted at when the entire product line is released, since Lucasfilm has demonstrated a penchant for secrecy the last few years. Chances are, LEGO, Hasbro, and the rest won’t spoil any key details, but collectors could get a better idea of how things will unfold.
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