Rogue One: A Star Wars Story is destined for big things at the box office as the first anthology movie in the Star Wars franchise. Early estimates predict up to $150 million in its opening weekend alone. Theaters around the world will undoubtedly be busy filling seats for Rogue One throughout the holiday season and beyond. Most venues likely don’t have to go the extra mile to sell out Rogue One showings — but with such a wide release, it’s also hard to stand out.
Alamo Drafthouse Cinema is one theater chain whose unique brand is going the extra mile to promote Rogue One. The Austin, Texas-founded chain, known for its combination of movies, high-end food and beer options, and strict moviegoing etiquette, is going into what it called “cantina mode” with a limited-time Star Wars-inspired menu.
The unique menu items are mostly based on the tropical planet Scarif, the site of a major battle seen in Rogue One previews. Sliders made of either fish or pulled pork top the menu, which also includes “Island Salad,” “Jerked Sweet Potatoes with Black Beans,” and “Shrimp & Avocado Toast.” There’s also three new cocktails, which are more inspired by the original Star Wars trilogy: the gin-based “Ice Planet” and “Forest Moon,” and the blended “Blue Milk Tropicale.” Check out photos of the items below:
Alamo Drafthouse Executive Chef Brad Sorenson illustrated in a press release his team’s excitement in creating an entire menu inspired by Star Wars.
“Seeing those Storm Troopers marching in the surf in the trailer was instant inspiration. … I mean, Storm Troopers on a beach?! Complete nerd out. So for this menu I knew I wanted to zero in on that new glimpse into the Star Wars universe and have some fun with it, crafting sort of an island vacation menu packed with exotic flavors – although, clearly, it’s no vacation on Scarif for the Rebellion.”
Alamo Drafthouse is certainly no stranger to enhancing the moviegoing experience in unique ways, which is a major reason the chain has been able to grow its brand across the country. There’s also little concern that the Rogue One-inspired menu would result in moviegoers that would distract others or take away from its dinner-and-a-movie experience; Alamo Drafthouse’s strict code of etiquette attracts serious viewers who are more than willing to comply.
Unless you’re in Texas, Alamo Drafthouse venues are hard to find. There are only 22 locations, most of which are in the Lone Star State. But you can also find Alamo Drafthouse Cinemas in New York City, Los Angeles, San Francisco, and Denver. If you’re close to one, and you’d like some food and beer with your Rogue One, Alamo Drafthouse would be a good option.
Source: Alamo Drafthouse Cinema