The official trailer for Rian Johnson’s Star Wars: The Last Jedi was one of the most-viewed trailers ever for Lucasfilm. Anticipation is running high for the forthcoming eighth episode in the ongoing Skywalker saga, which seeks to bring Mark Hamill’s Luke Skywalker back into the fold, while also continuing the stories that began with J.J. Abrams’ Star Wars: Episode VII – The Force Awakens.
As one can imagine with the Star Wars franchise, secrecy is paramount. Although the stories are all original – meaning there’s no definitive source material – Star Wars fans are clever enough to piece together various parts of the puzzle and formulate plausible theories. So, in order to prevent such things from happening, Johnson and the rest of the creative team did their best to prevent any spoilers from leaking, while also resisting the urge to reveal certain details until the movie releases. Whereas most movies, even ones that rely heavily on secrecy, tend to receive two or three major trailers, Lucasfilm has only provided The Last Jedi with one teaser and one trailer – and that trailer finally released earlier this week.
Star Wars: Episode VIII – The Last Jedi‘s official trailer debuted on ESPN during Monday Night Football earlier this week (just as Lucasfilm had done with The Force Awakens two years ago), with pre-sale tickets going on sale shortly before. According to StarWars.com, the trailer was viewed more than 120.1 million times worldwide within its first 24 hours; that’s 29.1 million more views than the film’s teaser trailer that debuted at Star Wars Celebration 2017 earlier this year, thus setting a new studio record.
Although the trailer’s viewing number is certainly impressive – and much higher than Star Wars: The Force Awakens‘ record of 88 million views within 24 hours (which was later beaten by Bill Condon’s Beauty and the Beast) – it’s a far cry from the record currently held by the teaser trailer for Andrés Muschietti IT. That film managed to nab over 197 million views within its first 24 hours. Some people may be shocked to learn that Star Wars doesn’t hold the record for most trailer views, especially considering how popular the franchise is, there are numerous reasons for why that may be – one of which is because the director himself warned against potential spoilers.
Regardless, the new trailer – coupled with the release of the film’s official theatrical poster as well as tickets going on sale – is why The Last Jedi dominated the social media buzz this week alongside Zack Snyder’s Justice League, which also received its final trailer this past weekend (though tickets for that film may not go on sale until the end of the month). Aside from trailer views, what people may be wondering now is whether or not Star Wars: The Last Jedi will beat The Force Awakens at the box office come this December.
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