Lucasfilm has officially revealed a new theatrical poster for Star Wars: The Last Jedi ahead of the impending trailer that’s on its way. Ever since being acquired by Disney in 2012, marketing campaigns steeped in secrecy have been a hallmark of the studio. Star Wars is one of the few properties in Hollywood that can get away with such advertising strategies, as it has a passionate, large following that will line up to see any film set in the galaxy far, far away. It’s nice that Lucasfilm recognized this early on and kept plot details under lock and key during promotion on The Force Awakens and Rogue One.
The Last Jedi has followed suit, as to date the only bits of footage publicly unveiled are a teaser trailer that came out in April and a behind-the-scenes sizzle reel from July. But now, with about two months to go until the highly-anticipated sequel reaches theaters, Lucasfilm is about to ramp up their marketing efforts to drum up the hype train. A new preview is set to debut in the very near future, but before fans get a chance to analyze the trailer, there’s a fresh poster to check out.
The studio released the one-sheet today, which you can see in the space below:
Though all of the principal cast is featured on the artwork (with Leia positioned front and center), the most prominent figures are Luke Skywalker, Rey, and Kylo Ren. This isn’t entirely surprising, considering that the latest trailer sets The Last Jedi up as this trio’s movie, with the war between the Resistance and the First Order relegated to the primary subplot. The old Jedi Master has the look of a weary, broken man, and from the preview we know he’s not too keen on training Rey. Luke’s facial expression is rather ominous, illustrating he’s far removed from being the good-natured hero who helped defeat the Empire. Rey and Kylo are positioned back-to-back, signaling their parallels – or perhaps partnership.
It’s a nice touch to see the late great Carrie Fisher in the forefront as well. Though the film’s title is a direct reference to Luke and the arcs of Rey and Kylo are main focal points, Episode VIII is also going to serve as a tribute to the actress, who is as vital a part of Star Wars as anyone. Leia’s role remains largely a mystery for the time being, but it is said Fisher has more screen time when compared to The Force Awakens. As the Resistance looks to gain an upper hand against the First Order, she’ll be the one leading the charge.
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