Star Wars fans may not be getting any more trailers for J.J. Abrams’ Star Wars: The Force Awakens, but there are still plenty of previews to be seen. With a little over a month to go until the film’s highly-anticipated theatrical premiere (as of this writing), Disney and Lucasfilm have been increasing the marketing presence via a series of television ads to whet appetites for further adventures in the galaxy far, far away.
Some may be uncomfortable with the new footage the studio is revealing in these spots, but the good news is that they all have adhered to Lucasfilm’s marketing strategy and not spoiled any key plot details. All the dialogue and imagery have only given people more things to speculate about, which is the case with the latest TV commercial (watch it above).
When compared to the other spots, this latest one is a little light on fresh material. However, that doesn’t mean there isn’t anything worthwhile in it. Viewers are treated to extended looks at the various action sequences that have been promoted, such as Takodana (where First Order ships are attacking a temple) and Rey and Finn’s escape from Jakku. The ad includes a longer version of a shot from the third and final trailer, where the duo’s apparent transport off the planet is destroyed right in front of them.
For longtime fans, the juiciest bit probably comes towards the end, when Rey tells Finn to “get ready” for something. The two are unmistakably in the Millennium Falcon, and Rey is in the pilot’s seat. The brief shot of Finn shows the desert landscape of Jakku in the background, suggesting that the youngsters are the ones controlling the Falcon during the heavily publicized aerial chase between the iconic ship and TIE fighters. Some may recall a rumor from months ago suggesting that Han Solo and Chewbacca were no longer in possession of the Falcon by the time Force Awakens begins. Maybe Rey and Finn find it abandoned somewhere?
There’s also a new shot of Kylo Ren using his lightsaber and Force powers on Takodana. The way the spot is edited makes it look like he is engaged in a battle with Rey, deflecting fire from her blaster. The international trailer showed that those two will indeed cross paths on that planet, but the nature of their encounter is still very much a mystery. It may seem foolish to bring a gun to a lightsaber fight, but maybe that brash fearlessness is a trait Rey’s picked up from her family bloodline (Han tried something similar in The Empire Strikes Back).
With so little time remaining until Star Wars 7 comes out, Lucasfilm continues to be smart about how they promote the film. A majority of the footage shown in the TV spots is recycled from the trailers, with anything new giving fans the tiniest of extra tastes as they impatiently count down the days. There’s still no official synopsis for The Force Awakens, and it looks like everyone’s going to be in dark concerning the actual plot until December.
Star Wars: The Force Awakens hits theaters on December 18th, 2015, followed by Rogue One: A Star Wars Story on December 16th, 2016, Star Wars: Episode VIII on May 26th, 2017, and the Han Solo Star Wars Anthology film on May 25th, 2018. Star Wars: Episode IX is expected to reach theaters in 2019, followed by the third Star Wars Anthology film in 2020.
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