While many fans tuned into Monday Night Football to watch the new trailer for Star Wars: Episode VII – The Force Awakens, the film found its biggest fans on elsewhere. Fan reaction on Facebook and Twitter made The Force Awakens the only topic of conversation last night and even broke a couple websites in its wake.
After announcing that the trailer for The Force Awakens would premiere at the Eagles vs. Giants game on Monday Night Football, fans began to prepare for new footage of the upcoming film. Social media for the new Star Wars movie prepared as well with the release of new Twitter hashtags.
The Star Wars Twitter account announced new Twitter emojis, like #MillenniumFalcon, #TieFighter, and #xwing. These new emojis joined #TheForceAwakens (with a BB-8 emoji) and #StarWars, along with the Millennium Falcon emoji on Twitter (see below). Although it was not announced from the Star Wars Twitter account, fans have noticed that when you tweet #OscarIssac, a X-Wing fighter accompanies the hashtag, a reference to Issac’s role as pilot Poe Dameron.
Once the trailer was released, fans flocked to Facebook and Twitter to post their reactions to the new trailer, making it the trending topic on both social networks. According to The Wrap, the trailer “attracted over one million views within the first 23 minutes it was circulating on Facebook”. Over on Twitter, the height of Star Wars excitement hit about 17,000 tweets per minute following the release of the trailer on Monday.
With the new Star Wars: The Force Awakens trailer having reached over 12 million views (and heading quickly to 13 million) within the first 15 hours of it being posted to the official Star Wars YouTube channel, it’s very possible that it will surpass the record of 20 million views within the first 24 hours of the trailer’s release. If the third trailer does pass that mark, it will surpass The Force Awakens second trailer’s Guinness Book of World Records for the most viewed movie trailer on YouTube in 24 hours.
Along with fans pre-ordering tickets for The Force Awakens premiere and even crashing several websites to get their tickets, reaction to the new trailer has been huge. While that is to be expected for the newest Star Wars film, it also says a lot about the marketing department’s effort for The Force Awakens. By maintaining a level of ambiguity and mystery about the new film, every new bit of Star Wars information has been picked up by fans and shared on social media. While we will have to wait until December to see how well that strategy will pay off, it’s entirely possible that it will not only set social media records, but box office records as well.
Better watch your back, Jurassic World.
Star Wars: Episode VII – The Force Awakens hits theaters on December 18th, 2015, followed by Rogue One: A Star Wars Story on December 16th, 2016, Star Wars: Episode VIII on May 26th, 2017, and the Han Solo Star Wars Anthology film on May 25th, 2018. Star Wars: Episode IX is expected to reach theaters in 2019, followed by the third Star Wars Anthology film in 2020.
Source: The Wrap