Star Wars hasn’t even returned to theaters yet and Star Wars: Episode VII – The Force Awakens has already raked in billions of dollars for Disney just in licensing alone. Everyone wants a piece of the force including those copper top batteries that are “trusted everywhere.”
While the marketing from Disney’s end has been relatively limited in the amount of official images, posters and trailers (a good thing to minimize spoilers and maximize intrigue), the studio is letting its partners do the marketing for them. Star Wars sells itself and some of the most creative ads have come from supplementary materials like the live-action Star Wars Battlefront game trailer or the latest Duracell live-action TV commercial.
Warning: Reading ahead may subject you to major Star Wars 7 spoilers.
You’ve been warned.
If Duracell’s trusted everywhere tagline holds true to what’s depicted in the below “Battle for Christmas Morning” ad then new character Rey (Daisy Ridley) is indeed force sensitive judging by this girl’s costume and how it connects to what we’ve heard before. So far, in the marketing materials for Star Wars 7 it’s been Finn (John Boyega) depicted as the new Jedi of the saga, rocking Luke Skywalker’s old blue lightsaber.
Follow his lead? More like follow hers.
For anyone closely following all of the rumors, leaks, details and merchandise for The Force Awakens won’t find this surprising. Descriptions for Rey Halloween costumes suggested she’s much more than a brave scavenger from the desert planet Jakku:
“The mission to take down the First Order is underway! After invading the Starkiller Base, one member of the Resistance has split from her group and found herself in a massive room full of First Order soldiers. Completely surrounded by Stormtroopers with blasters and Knights of Ren with lightsabers, she seems to be totally outnumbered. Unfortunately for her enemies, though, they’ve made a big mistake: it’s not about the strength of the weapon, but the strength of the warrior that wields it.”
That sounds similar to what’s depicted in this commercial, no? Add to that the leaked images of new Star Wars 7 trading cards featuring a Jedi symbol on Rey’s card and we’re not so surprised to see the new Star Wars trilogy seemingly following the same themes as the original with Rey potentially being the next Skywalker protagonist, with humble (and sandy) beginnings.
And remember, there are revealing reasons as to why the last names of Finn and Rey have yet to be revealed. From director J.J. Abrams:
“I will only say about that that it is completely intentional that their last names aren’t public record.”
Will Rey take up a lightsaber herself in Episode VII? Or is this just a fun, totally coincidental (potentially intentionally misdirecting) get-in-the-spirit merchandise commercial? Share your thoughts and theories in the comments.
The film is directed by J.J. Abrams and stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by Lawrence Kasdan & J.J. Abrams and Michael Arndt.
Star Wars: Episode VII – The Force Awakens hits theaters on December 18th, 2015, followed by Rogue One: A Star Wars Story on December 16th, 2016, Star Wars: Episode VIII on May 26th, 2017, and the Han Solo Star Wars Anthology film on May 25th, 2018. Star Wars: Episode IX is expected to reach theaters in 2019, followed by the third Star Wars Anthology film in 2020.