Considering the monster success (yes, that was on purpose) of Paramount’s Cloverfield this past weekend, due in no small part to the viral marketing campaign that preceded it, it looks like they may be applying the same idea to J.J. Abram’s new Star Trek movie.
The teaser trailer is pretty mysterious for such a well-known franchise and now Paramount has also launched what I presume to be the first in a series of viral sites for the film at NCC-1701.com.
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Over at TrekMovie.com they’ve already dissected the site and revealed the images that are there so far. Nothing exciting really: just more images of the construction of the Enterprise… except for ONE cool thing.
An interior shot of a corridor on the ship.
Check out this enlarged and photoshopped version:
My thought on the above image is that what Abrams and company are doing is taking the look of the first Star Trek movie and they are going backwards from those designs, as opposed to going forward from the original TV series designs.
So far the exterior skin of the ship and the interior corridors are reminiscent of the early movie versions of the refitted NCC-1701. While ultra-strict purists may balk, for the average fan, this is both familiar and also doesn’t leave as much room for complaint since it actually fits with the Trek universe since the original better than the original itself.
Smart guy, that Abrams fellow.
The corridors have the outer framework outline used in the original cast films, but the color scheme seems to be taking a cue from the failed TV series Star Trek: Enterprise.
Head on over to the site and have a peek.
Thanks again to Anthony at TrekMovie.com for alerting us to the site and for finding the hidden image.
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10 Comments
I smell another ARG/ARE going to happen with Trek. I’m on bored!
Zachary, I’m bored too.
Wake me up at
Warp Factor 6.
Vic
I’m one too, so keep the news flowing.
I’m also a big fan of Trek, so I’m following it here.
As for the corridor, it’s possible it could still be explained as being before a refit that gave the ship it’s original series look. Until I know more, I’m hoping that explanation will work.
If the name didn’t give it away, I’m a huge Star Trek fan also. Only ironic thing about it is Voyager is my least favorite series despite the alias.
Hirogen,
I couldn’t quite remember where I’d seen that name before. I like that alias.
What was your fave? I liked DS9. Great acting, nice story arcs & continuity. Great conclusion, too. But, I could do without most of the Ferengi episodes.
My view of that series can be found here:
http://screenrant.com/archives/star-trek-is-finally-back-206.html
Vic
James Cawley - executive producer of the New Voyages - has gone on record saying he was not enamoured with the redesigned Enterprise for ST XI.
He’s an obvious purist - it was the whole reason he recreated the original look in the first place.
[url]http://www.veoh.com/videos/v3299904gWXrExam[/url]
Cawley managed to get on the sets to see filming of the new movie and he was blown away by what he saw. Itis extremely gratifying to see his total buy in to the vision that JJ Abrams has for Star Trek.
Reposting link for clickability.
http://www.veoh.com/videos/v3299904gWXrExam
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