There’s been a lot of buzz about the fact that supposedly Paramount will not have a major presence at Comic-Con this year – not even for their upcoming Star Trek movie. Although I received an email from them asking who from Screen Rant would be attending the Con in a couple of weeks, when I replied asking for clarification on this story I received no reply.
My very well informed bud Anthony Pascale at TrekMovie wrote 3 days ago that (at that time) there would indeed be no Paramount panels at the Con, although they would have a booth on the main floor. However, on this past Saturday night I watched G4’s 2008 Comic-Con preview and they were:
A. Quite obviously connected to sources regarding what would and would not be going on and promoted at the 2008 San Diego Comic-Con.
B. Quite clear that there would be some sort of major preview and/or news about J.J. Abrams much anticipated Star Trek reboot.
I’m certainly not disputing TrekMovie’s sources… but I am wondering if Paramount is playing the marketing game here – playing coy about not having a panel, and then dropping some sort of surprise bombshell on attendees in order to generate maximum hype.
I mean look at the timing here – it coincides with Iron Man almost to the day. Iron Man had buzz prior to the Con, then at the Con Jon Favreau showed the audience some amazingly juicy footage that had everyone going wild with anticipation. That was end of July 2007 and the movie opened in early May 2008.
So now we have the same studio, Paramount, with another Comic-Con approaching at the end of July 2008, with Star Trek slated to open in… May 2009.
So the question is: Will Paramount really let the biggest promotional opportunity of the year for J.J. Abrams’ Star Trek go by without taking advantage of it?
I say not bloody likely.