Next year, the Star Trek franchise will celebrate its 50th anniversary and to commemorate the milestone, Paramount will be releasing the new film Star Trek Beyond. It is the third installment of the rebooted Trek movie series that was launched in 2009 with J.J. Abrams’ film. Abrams also directed the sequel Star Trek Into Darkness, but did not return to helm Beyond due to his commitments to Star Wars: The Force Awakens. In his stead is Fast & Furious director Justin Lin, who came in at the last minute for the departed Roberto Orci.
Lin’s action-orientated style was on full display in the Star Trek Beyond teaser that was released earlier this week. Shortly after its debut, many fans expressed displeasure since its tone and content went against the usual Star Trek tropes. Lin understands the criticism, but maintains that the substance of his film is strong. Now, star and co-writer Simon Pegg has provided his thoughts on the preview, which share Lin’s sentiment.
While attending the European premiere of Star Wars 7, Pegg was asked by Hey U Guys what his reaction to the preview was. It appears the actor is in the same boat as many of his fellow Trekkies, since he too was not a big fan of it:
I didn’t love it, because I know there’s a lot more to the film. There’s a lot more story, and a lot more character stuff, and a lot more what I would call ‘Star Trek stuff.’
Even though Pegg and Doug Jung were asked by Paramount to amend Orci’s original script due to it being “too Star Trek-y,” Pegg has said from the beginning that his intention was to take the franchise back to the spirit and optimism of the original TV show. Lin even stated that there were more traditional cuts of the first teaser, suggesting that there is indeed some “Star Trek stuff” in the final film and it isn’t all just Captain Kirk doing motorcycle stunts. Given the negative response to this trailer, the second one will most likely feature more of the story and character dynamics to ensure fans that Beyond is very much a Star Trek movie and not Fast Five in space.
From a business perspective, Paramount’s decision to approve this trailer is somewhat justifiable. In an age where blockbuster franchises need to go for $1 billion or go home, they’re trying to make Star Trek appeal to as wide an audience as possible. The Beyond teaser was meant to serve more casual viewers than die-hard fans, selling them on the fast-paced action and humor. Of course, the studio ran the risk of alienating the core fan base (which happened) and now they need to work on reversing the unfavorable buzz. The good news is that they still have seven months to put together their marketing campaign, so there is plenty of time to win people back over.
With Star Trek approaching the big 5-0, it might be smart for Paramount to incorporate that into future advertising materials. The next batch of trailers and TV spots could highlight the property’s storied history and why it’s resonated with fans for so long, illustrating how that will be honored in Beyond. That would definitely speak to the Trekkies watching this project with a careful eye, and it’s what Paramount needs. After Into Darkness divided moviegoers, there’s pressure on Beyond to be an acclaimed hit so Star Trek can continue to live long and prosper.
Star Trek Beyond hits theaters July 22, 2016.
Source: Hey U Guys