Either security is a tad bit too lax on the set of the Spider-Man reboot or Sony is employing a most ingenious marketing scheme to drum up even more interest in Marc Webb’s in-production cinematic treatment of the iconic web-slinging superhero.

Photos of Spidey navigating Los Angeles traffic emerged yesterday and now there are even more fan-made pics and footage from the reboot’s Southern California shoot – along with news that a staple character of the Spider-Man universe won’t show up in the film, after all.

Peter Parker fans have been given a lot of chew on over the past week, between Sony releasing an official image of Andrew Garfield in costume and Emma Stone’s confirmation that Spider-Man’s mechanical webshooters will be appearing in the reboot. Fan photos have also provided early looks at Denis Leary as policeman George Stacy, a (naturally) blonde Stone and frizzly-haired Garfield getting cozy on the bleachers, and Spider-man – complete with costume and mask – in action.

Thanks to Youtube user cfreema7, there’s now a short clip of Spidey running around Grand Avenue, near the Museum of Contemporary Art in L.A., and leaping atop a moving truck – all while a blockade of police cars controls traffic in the area and a vehicle armed with an elaborate crane camera setup follows Garfield’s stuntman in order to capture some snazzy chase footage.

Check out the video, followed by some additional photos of Spider-Man hitching a ride on a passing automobile (for even more, visit OnLocationVacations) below:

No J. Jonah Jameson in Spider-Man reboot?

While Mr. Parker will presumably still be snapping photos of himself (that is, Spider-Man) for the Daily Bugle in Webb’s reboot, IGN has it on good authority that Peter’s loud-mouthed boss, J. Jonah Jameson won’t be yelling himself hoarse in the film.

Rumors persisted for a while that someone like Sam Elliott or Mad Men‘s John Slattery would play the entertainingly harsh Daily Bugle chief in the reboot – some fans were even pushing for J.K. Simmons (Jameson in Sam Raimi’s Spider-Man trilogy) to tackle the role once again. Like classic Spidey love interest Mary Jane, it seems that the newspaper editor will not be included in the reboot.

It’s possible that Webb and Co. felt that the Jameson character is a bit too comical and doesn’t match the grittier tone that they’re aiming for with the reboot – or they could just be saving him for the sequel instead. Either way, it looks as though Jameson won’t be barking “Parker!” in Spider-Man’s next big screen outing.

The Spider-Man reboot swings into 2D and 3D theaters around the U.S. on July 3rd, 2012.

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Source: OnLocationVacations, IGN (via Coming Soon)