New posters for Spider-Man: Homecoming show off New York and Iron Man. The third franchise revival since 2002, Homecoming has huge potential as the first Spider-Man-led installment of the Marvel Cinematic Universe. Marvel Studios took the creative lead in a partnership with Sony Pictures for the reboot, which stars Tom Holland as a high school-aged Peter Parker going through the typical teenage turbulence while discovering his powers as Spider-Man.

Homecoming will explore plenty of coming-of-age themes with its high school setting, which was loosely inspired by the 1960s Amazing Spider-Man comics. But Parker will also have to play hero to New York City at some point; the city itself and its pervasive problems will have a major impact on Spider-Man and his narrative. Some new posters highlight that.

First up is one fitting of the previous one-sheets depicting Spider-Man overlooking New York City in his high-tech suit provided by Tony Stark. A subway train zooms by as he surveys the scene with the NYC skyline off in the distance.

Spider-Man Homecoming Poster

This is not the first poster in this style, with serval previous artworks showing Spider-Man around and about the city. This one, in particular, feels familiar given that one of the earliest shots of Holland as Spider-Man depicted the hero standing as a train passes by in the background.

This marketing approach is a striking one and really highlights how the film wants to steer in being an authentic representation of Peter growing up in Queens; that was a key trait of Parker in Captain America: Civil War and appears to be carried over here.

Some additional promo art for the film has also surfaced. These appear to be more tie-in prints, rather than theater posters, showing Spidey in various poses and costumes alongside co-star Iron Man. You can check them out in the gallery below.

[vn_gallery name="Spider-Man: Homecoming New Poster Art" id="961884"]

Summer movie season is kicking off with the release of Guardians of the Galaxy Vol. 2, and as Homecoming's July 7th debut is now just a couple of months away it's expected the marketing will begin to ramp up. So far, Sony's promotion has focused on Peter Parker's superheroic side, although more recent examples have seen a shift to focus heavily on Peter Parker's high school experiences, something that director Jon Watts is hoping will mark out the film from previous iterations of the character.

Next: Spider-Man: Homecoming: Should We Be Worried?

Source: Imgur

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