New posters for Spider-Man: Homecoming show off New York and Iron Man. The third franchise revival since 2002, Homecoming has huge potential as the first Spider-Man-led installment of the Marvel Cinematic Universe. Marvel Studios took the creative lead in a partnership with Sony Pictures for the reboot, which stars Tom Holland as a high school-aged Peter Parker going through the typical teenage turbulence while discovering his powers as Spider-Man.
Homecoming will explore plenty of coming-of-age themes with its high school setting, which was loosely inspired by the 1960s Amazing Spider-Man comics. But Parker will also have to play hero to New York City at some point; the city itself and its pervasive problems will have a major impact on Spider-Man and his narrative. Some new posters highlight that.
First up is one fitting of the previous one-sheets depicting Spider-Man overlooking New York City in his high-tech suit provided by Tony Stark. A subway train zooms by as he surveys the scene with the NYC skyline off in the distance.
This is not the first poster in this style, with serval previous artworks showing Spider-Man around and about the city. This one, in particular, feels familiar given that one of the earliest shots of Holland as Spider-Man depicted the hero standing as a train passes by in the background.
This marketing approach is a striking one and really highlights how the film wants to steer in being an authentic representation of Peter growing up in Queens; that was a key trait of Parker in Captain America: Civil War and appears to be carried over here.
Some additional promo art for the film has also surfaced. These appear to be more tie-in prints, rather than theater posters, showing Spidey in various poses and costumes alongside co-star Iron Man. You can check them out in the gallery below.
Summer movie season is kicking off with the release of Guardians of the Galaxy Vol. 2, and as Homecoming‘s July 7th debut is now just a couple of months away it’s expected the marketing will begin to ramp up. So far, Sony’s promotion has focused on Peter Parker’s superheroic side, although more recent examples have seen a shift to focus heavily on Peter Parker’s high school experiences, something that director Jon Watts is hoping will mark out the film from previous iterations of the character.