Spider-Man’s not had the easiest time on the big screen recently, with his movies from the past decade having been criticized for being redundant (The Amazing Spider-Man) or overstuffed (Spider-Man 3, The Amazing Spider-Man 2). Thankfully, all that changed when Sony made the unprecedented move to share the rights to the character with Marvel, allowing Spidey to come over to the Marvel Cinematic Universe. Audiences got to meet Tom Holland as the new Peter Parker in Captain America: Civil War, and now expectations are high for next year’s solo Spider-Man MCU movie, Spider-Man: Homecoming.
The film is the second of three MCU entries in 2017, arriving in July – and considering that we got our first look at the first, Guardians of the Galaxy Vol. 2 in October, it’s not surprising that the first trailer for Homecoming is slated to arrive in December, with Rogue One: A Star Wars Story. We’ve already seen plenty from the film care of set photos – including, the villainous Shocker and Tom Holland in action – and a lovely hospital visit from the young cast, but bits of early promotion have already started to pop up too.
Thanks to Instagram user spidermanhomecoming.ig we have a look at a new banner for the film (see below), featuring the Homecoming logo and a hyper-vibrant image of the eponymous superhero in a classic Spidey pose. Reportedly from a visual effects event in Italy, not much new can really be gleaned about the movie or, specifically, the costume – we’ve seen images like this before and the new costume has been analyzed in-depth already – but it is exciting to see one out in the wild.
Some of you may notice an odd inconsistency in this image: the Marvel logo. At San Diego Comic-Con 2016, Marvel unveiled a new logo for the studio that had a more polished metal effect, which made its movie debut with Doctor Strange. This banner, however, uses the old, red-and-white, sans-Studios version. While this is at first glance odd, it’s most likely a necessary decision due to the Sony deal: as they’re producing the film, it can’t be claimed under the Marvel Studios banner.
That legal quirk aside, it’s a very nice banner and one that hints towards promising things. Marvel posters can often fall a bit on the generic side, but there’s a stripped back simplicity to this banner and the film’s logo. That hopefully means that when the Homecoming marketing campaign kicks off proper, it will have a more distinct style than what some MCU fans have come to expect.