Friday nights used to be the graveyard for television programs. If you were scheduled to air on Friday night, you were doomed.
Though that might still generally be the case, modern times are changing perspectives on how ratings are looked at by the advertisers. Now-a-days, ratings are considered by many to be the live viewing plus 7 days to be a growing statistic, and if you really think about it, it might even go longer.
But ads have a certain amount of relevant, useful time to their message. So for now, we’re sticking to 7 days. With that said, it’s interesting to see that of the top 5 shows in the top of the DVR tables, 3 of them are Friday night shows.
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1- Smallville on the CW (1.3) (44%)
2- Dollhouse on Fox (1.4) (40%)
3- Fringe on Fox (3.0) (36%)
4- Castle on ABC (2.9) (32%)
5- Numb3rs on CBS (2.1) (31%)
Smallville, Dollhouse and Numb3rs are the Friday night shows from that list. Those numbers in parenthesis represent the household rating after 7-day DVR viewings have been added in and the percentage increase of viewers by DVR in those 7 days.
Now that looks like a great increase for both Smallville and Dollhouse, but we need to stay grounded in this new bit of exciting information. These numbers are 40-44% of already small numbers.
For example, Dollhouse’s live viewing came in at a 1.0 and increased to a 1.4 rating after adding DVR viewings. Smallville jumped to a 1.3 rating.
(Eh? A 1.0 represents 1% of all estimated households watching television. In 2008, total households were estimated at 112,800,000 households.)
That would guesstimate out to Smallville having roughly 1.5 million, and Dollhouse – 1.6 million viewers.
Looking at the numbers, admittedly we’re pretty prepared to watch Dollhouse be let go by Fox, and the scary aspect is that Dollhouse has better numbers than Smallville!
Even though numerically, the numbers tell all, The CW seems to have a different take on how well their shows perform. Their hits, though setting ratings records in their own books, still don’t really scratch the surface of the other shows. But they seem to accept that and move on.
This can’t be bad news for Smallville at all… but don’t ask me to hold my breath! Advertisers have a funny way of looking at things and pressuring the programming.
Footnote: These numbers were NOT TOTAL VIEWERS. They referenced the 18-49 demographic of viewers, one of the desirable spending demographics that watch television.
Source: TV By The Numbers
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9 Comments
Dollhouse is great. Not as good as TSCC or Firefly, but still awesome compared to most TV.
What it suffers from is FOX’s negative image. When your image impacts people’s willingness to invest their time in your programming for fear of cancelation, you’ve got a problem.
FOX has a big problem.
http://www.twitter.com/NoMentionOfKev
I really like all these shows listed. As much as I want Dollhouse to continue since fox isn’t showing it for the month of November I don’t see that as a good thing. While they are going to go ahead and show the full 13 episode 2nd season I think they have given up on the show. Smallville…while I love The Vampire Diaries it was dumb to put that show on Fridays. They say they haven’t given up on the show but I just don’t know.
There already talking about a possible season 10 of smallville. Hopefully they move it to a better night.
Smallville has been excellent this season, i cant remember back to a point where there were so many great episodes in a row, and judging from what is soon to come, there is no signs of stopping. Season 10 is a definite possibility now, but only do it for the right reasons, if this season has a logical closure point they should finish after nearly ten fantastic years.
Dollhouse on the other hand, does anyone see it lasting as long as Smallville? Not a snowballs chance in hell!!! Dollhouse is completely void of any creativity or engaging characters, I wanted to like it and i tried but, they should have kept TSCC instead. Especially after leaving it on a cliffhanger.
T:SCC was average at best. It was so slow paced and quite frankly bleak and dull. I wanted to like it but it just moved too slow.
Based on the final ep, I’m not bothered it’s canceled, moreover I was pissed Reaper on the CW was canceled! That was quality and I miss those guys! ;(
This season of Dollhouse has been fantastic. All my hoping, praying, and wishful thinking helped last year(or in my mind they did, anyways), so here’s to them keeping. Can’t wait until the Dec 4th episode and finding out what Summer Glau’s character will be like.
I miss Reaper too..
Sadly, Dollhouse isn’t paying off like Fox either hoped for, or maybe it did exactly as expected and was just looking to avoid another FIREFLY public relations debacle.
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