‘Skyfall’ Clip Introduces the New Q; Coca-Cola Stages Fun James Bond Challenge

Published 3 years ago by , Updated March 3rd, 2014 at 11:58 am,

The new 007 film Skyfall is poised to be one of the (if not the) biggest films of the fall 2012 season; which is why marketing for the James Bond’s next adventure is now in full-swing, in anticipation of its early November release date.

In addition to some final trailers, action-packed clips and image galleries, today we get a new clip from Skyfall which (re-)introduces one of the iconic characters from the franchise: Bond’s “quartermaster” (a.k.a. spy-tech guy), “Q.” In addition, Coca-Cola launched an awesome Skyfall promo game that challenged unsuspecting citizens to a real-life 007-style action sequence.

As you can see in the clip above, in director Sam Mendes’ (American Beauty) version of the Bond mythos, “Q” is not an old-timer tinkerer, but rather a baby-faced young computer whiz, more fitting of the times we live in (‘the Zuckerberg era,’ as I sometimes refer to it). The scene depicts Bond (Daniel Craig) and Q meeting for the first time, with Bond jabbing at the young agent with his famous dapper wit, and Q parrying with a bit of tough-talk all his own. By the end of the dialogue, both men have established a somewhat loose respect for one another – which should make their relationship and interactions all the more interesting as the film unfolds.

Skyfall Clips James Bond Daniel Craig Meets Q Ben Whishaw Skyfall Clip Introduces the New Q; Coca Cola Stages Fun James Bond Challenge

If you don’t recognize the face of the new Q, that’s Ben Whishaw, a young up-and-coming actor who broke out in roles on UK TV series like Criminal Justice and The Hour. Whishaw will get a proper Hollywood launch this fall in the Wachowskis and Tom Tyker’s adaptation of Cloud Atlas – followed swiftly by his turn in Skyfall.

Fun trivia: Whishaw and Daniel Craig have traded quips onscreen before: both actors starred in X-Men: First Class director Matthew Vaughn’s breakout crime thriller Layer Cake back in 2004:


Coke Zero’s™ James Bond Viral Game Challenge

Viral games can be very hit-or-miss, and are often the latter when it comes to appealing to those beyond the circle of die-hard fans. However, Coca-Cola came up with game promoting the release of Skyfall that’s just too awesome not to share.

Commuters in a train station approached a Coke Zero™ vending machine, which proceeded to issue them a challenge to reach a certain train platform within a certain amount of time. Little did the competitors know, the station was filled with opposition in the form of seemingly random people who were actually there to act as obstacles/distractions, meant to prevent the competitor from reaching the goal in the allotted time.

Check out the Coke Zero™ 007 challenge, below:

Fun stuff – but show us the takes where competitors elbowed that not-so-random passerby in the face  - or jumped through the plate of glass those two “workmen” were carrying. Those would be the type of 007 hijinks we’d really enjoying seeing; though what we get in this video isn’t without its charm, either.

Skyfall  will be in theaters on November 9, 2012.

Sources: Sony, Yahoo & Coke Zero


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  1. Ben Whishaw is a first rate actor and inspired casting to me.
    I first saw him in the excellent British TV show The Hour
    where he is a main character along with Romola Garai
    whose skirt I was chasing when I found the show.

  2. An un-shaven Bond in public? UNheard of! Shaggy is not an adjective affiliated with Bond. Times have changed. Why, the two reminded me of Tintin and Capt. Haddock.

    Craig seems to have aged a bit too. Is this another Moore in ‘A View to A Kill’? Wonder if he can last in that role for more than another Bond movie.

  3. I can’t really help but wonder – is it Daniel Craig getting older or is that just the look they’re going for with Bond this time around? I have to say, since it’s apparently still ‘early days’ yet for Bond it seems a little early to have his face lined and unshaven.

    Even more so if he’s gonna stick around for two more films.

  4. The game was played in Antwerp, not too far from where I live in Belgium! :) Too bad I wasn’t in the neighborhood, it doesn’t surprise me tough they did it there, it’s not only one of the most beautiful railway stations in Europe, it’s also pretty big and ideal for on obstacle 007 game! :)

  5. Daniel Craig has always looked older and more so at 44.
    It’s not the years or the mileage — it’s the Jack Daniel’s.

  6. Great acting by both actors. Flawless.

  7. Cool

  8. Get a shave for God’s sake, Mr. Bond! I’m really trying hard to like Daniel Craig’s Bond, but it is just so hard. He’s a talented actor, so I don’t know why he chose to portray Bond as this mechanical, taciturn and flat Neanderthal. Sean Connery and Roger Moore had personality, wit, that twinkle in the eye. Bond was cold and ruthless on the job, but charming and humorous when relaxed. This Bond is always stone-faced and hissing through his teeth. And he doesn’t shave. A little personality would be nice.

  9. Agreed, Etrigan

    As much as the producers wanted Bond to fit the bill of a tough killer they forget a very important trait of Bond. James Bond is a ladies’ man- a magnet for the fairer sex with his looks and charm. He had the ‘good looks gene’. Now since Craig can’t move around shirtless, I don’t see how Craig can ‘attract’ the ladies (one of the reasons they cried foul when he was selected for the part until they saw him in trunks). Early days or no, if you don’t have it you just don’t. Period. Coming from a dashing Brosnan to this ‘thug look’ is a rather large pill to swallow. Craig is just too scary to make any lady at ease and trusting.

  10. Does anyone else think Daniel Craig’s voice has changed in this film? Doesnt sound like he did in CR or QoS :S

  11. I hope this time Q don’t shoot Bond on the chest…

  12. Haha