When you go to see Iron Man 2 in theaters this weekend, you’re going to be treated to an unexpected surprise, courtesy of J.J. Abrams. What am I talking about?
Well, I’m sure many of you remember when we got our first teaser trailer for Abrams’ Cloverfield a few years back when it was attached to the first Transformers as it hit theaters. Most never knew this was coming but the surprise and mystery surrounding this unveiling is what helped drive the marketing and audience curiosity to want to check Cloverfield out.
Abrams is at it again and HitFix has learned that there will be a super secret trailer attached to the theatrical screenings of Iron Man 2 this weekend for his project titled Super 8. The best part is, it’s the rumored sequel to Cloverfield.
A J.J. Abrams mystery project literally locked in secrecy, to be released alongside Iron Man 2 sounds like a major win for moviegoers and something to get very excited about.
Abrams has always been one of the most creative filmmakers when it comes to innovative viral marketing and a big part of his work is the trademarked mystery that envelopes the stories he tells, whether it be through television series’ like Lost and Alias or films with imaginative plot points like in Mission: Impossible 3.
If this does turn out to be a sequel to Cloverfield than I am very excited. I do however, hope that it’s not shot in the first-person camcorder style of the first, which had myself and audiences everywhere holding their head or stomach during screenings.
What I want to see from Cloverfield 2 is a movie told in an entirely different way, as a means to explore or delve deeper into the giant creature and its origins, spawning a new monster franchise of sorts.
What do you think about this news and more importantly, what do you think Super 8 is?
As soon as we learn more, Screen Rant will let you know.
[Update: If you do not want to be spoiled as to what the trailer for Super 8 could be about, do not read ahead.
Vulture nabbed some exclusive details on J.J. Abrams’ secret trailer attached to Iron Man 2 and here’s their scoop:
Insiders familiar with the trailer tell us that it shows a bunch of kids who are shooting a movie with a Super 8 camera in the seventies or eighties. When they develop the film, they notice that there’s an alien creature in the frame. Our sources also say that Super 8 is absolutely connected to 2008’s Cloverfield (possibly a prequel, but not a sequel).
If this proves to be true, J.J. will be continuing the Cloverfield franchise in an inventive way. This will no doubt have Abrams fans and movie geeks buzzing for a long time.]
[Update 2: J.J. Abrams says Super 8 has nothing to do with Cloverfield.]
Follow me on Twitter @rob_keyes