The fashion world is known to take itself more than a little too seriously, but exceptions do exist: Case in point, when it came time for men’s fashion icon Robert Graham (whose signature detail-heavy, high-contrast patterned shirts gained notoriety as a frequent wardrobe choice for American Idol judge Randy Jackson) to advertise his new line of cologne, he sought out the offbeat services of Catfish creators Henry Joost and Ariel Schulman along with David Wain (Wet Hot American Summer, Role Models) and Michael Showalter (Wet Hot American Summer, Hello, My Name is Doris) to create a different breed of ad campaign.
The result: The raucous 70s-style “grindhouse” trailer-spoof The Second Sound Barrier. You can watch the trailer, above.
Executed in the style of vintage 1970s “car culture” action films like those credited to legendary stuntman-turned-director Hal Needham (Smokey & The Bandit, The Cannonball Run,) the short send-up purports to advertise a macho adventure-thriller in which three archetypal tough guys played by Jeremy Sisto (Roger Valour, “The Wild Card”), Peter Mensah (Thelonius Courage, “The Powerhouse”) and Vincent Kartheiser (Charles Michael Fortitude, “The Artist”) are conscripted to find a cure for the mysterious illness plaguing Lady Billionaire (Juliette Lewis) by breaking “the second sound barrier – a speed “beyond the limits that mankind has already pushed beyond.”
“Courage, Valour & Fortitude” are also the names of the first three cologne fragrances in the new Graham line, which will be sold is special decanters symbolically-themed to the characters from the ad. The production, which also features Agent Carter‘s Ken Marino as an FBI Agent, is of course a patently absurd collection of references and sight gags to the most memorable aspects of the genre being paid homage to. However, according to the film’s own press notes, that’s the point – that trailers distill the “essence” of a film the same way fragrances distill the essence of their various component scents:
“Enthralled by the humorous, over-the-top drama found in 1970’s genre car-action movies, Wain and Showalter created a mashup of, adventure, romance and suspense to fuel the most exciting, dangerous and pulse-pounding trailer. Bored with feature-length narrative, Wain and Showalter extracted the essence of a feature film and blended those moments to create the ultimate film trailer – packing the SECOND SOUND BARRIER full of their signature absurdist moments.”
Joost and Schulman served as Creative Directors on the project through their SuperMarche/Moxie Pictures production company, with Wain and Showalter handling the main writer/director duties. It’s a busy year for the principals, all of whom are big wheels on the U.S. independent film circuit: Showalter’s next feature writer/director gig, Hello, My Name Is Doris – featuring Sally Field as a mild-mannered woman in her sixties who strikes up a romantic relationship with a much younger co-worker (Max Greenfield) is in theaters this Friday. Meanwhile, Joost is executive producing Elizabeth Wood’s controversial Sundance Festival hit White Girl for a release later in the year. Sisto is gearing up to appear opposite The Good Wife veteran Archie Panjabi in the ABC drama series The Juror, while Lewis is set re-team with Joost and Schulman for the drama thriller Nerve.
The official SecondSoundBarrier website launches this Friday, March 11th, 2016.
Source: Second Sound Barrier