The Greatest Movie Ever Sold

Documentary filmmaker Morgan Spurlock shifts his attention from the world of fast-food chains (Super Size Me) and terrorist organizations (Where in the World is Osama Bin Laden?) to that of Hollywood’s predisposition for product placement with The Greatest Movie Ever Sold, which was picked up earlier this year at the 2011 Sundance Film Festival.

Here’s the gist of Spurlock’s latest project:

‘The Greatest Movie Ever Sold’ unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.

Spurlock’s earned a reputation over the years for delivering real-life cinematic adventures that feature attention-grabbing subject matter – and yet he’s a surprisingly thoughtful documentarian, in terms of his approach. The Greatest Movie Ever Sold was well received at this year’s Sundance fest, so hopefully it’ll go over well with more casual moviegoers also.

Check out the poster for The Greatest Movie Ever Sold (via Yahoo! Movies) below:

Hop arrives in theaters next month on April 1st, followed by Scream 4 on April 15th, Dylan Dog: Dead of Night on April 29th, and Priest on May 13th.

The Greatest Movie Ever Sold will begin a limited release in NY/LA next month on April 22nd.

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