Animated family movies have made a lot of objects come to life – from the toys of Toy Story, to the cars of Cars, and the volcanoes of Pixar short Lava. But while Lawrence Kasanoff’s 2012 film Foodfight! came close, there has never really been a major picture about grocery food coming to life… until now.

Regular creative partners Evan Goldberg and Seth Rogen have teamed up once again – along with The Night Before screenwriters/producers Ariel Shaffir and Kyle Hunter – to create Sausage Party, an animated movie about a hot dog called Frank (Rogen), who gets “chosen” along with his friends and hot dog bun love interest Brenda (Kristen Wiig), and goes on a journey from the grocery store to the kitchen – where he believes a kind of paradise awaits. The reality, however, is far more cruel.

Sausage Party was co-directed by Greg Tiernan (Thomas & Friends) and Conrad Vernon (Shrek 2) – notable choices, since both have only ever directed children’s movies and TV shows before. Perhaps that’s why the first red band trailer for Sausage Party is able to pull off such an effective bait-and-switch, selling itself as a run-of-the-mill kids movie right up until the moment where the horror begins.

Sausage Party trailer still Sausage Party Trailer: Seth Rogen & Evan Goldbergs Horrifying Animated Adventure

Sausage Party features the voices of many regular Goldberg/Rogen collaborators, including Jonah Hill, James Franco, Bill Hader, Paul Rudd, Danny McBride, Craig Robinson and Michael Cera. Edward Norton plays a bagel called Sammy Bagel Jr, and Salma Hayek plays a taco called Teresa Taco. One of the upsides to this collection of people working together so often is that fans of their humor know what they’re in for, and those who can’t stand it know that Sausage Party is probably a movie they’ll want to skip.

The premise of the movie is inherently funny, so the challenge for Sausage Party will be to keep the laughs coming once the main gag of a cutesy animated movie being filled with swearing and “gore” wears off. A work-in-progress version of the movie screened at SXSW shortly before the trailer was released, and apparently got an extremely positive reaction from the attendees. The buzz on Twitter is very promising, and one audience member described the the movie as “incredibly funny, filthy, insane, ambitious,” and said it “blew the roof off.” It looks like the Goldberg/Rogen team could have another hit on their hands.

Sausage Party arrives in U.S. theaters on August 12th, 2016.

Source: Sony Pictures Entertainment

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