Whether one loves or hates Seth Rogen’s films, it’s hard to argue that the man doesn’t know what he’s doing. First gaining major fame for his supporting work in 2005 Judd Apatow comedy The 40-Year-Old Virgin, Rogen has gone on to build something of a comedy empire. Not content to just routinely star in hit movies, Rogen has also spent a lot of time on the other side of the camera, as a writer and producer.

On his latest effort, the adult-oriented animated romp Sausage Party, Rogen plays an integral role both on-screen and behind the scenes. It’s not surprising when one considers his love for both high-concept comedies and over-the-top plots; what is more surprising is that Rogen is already talking up plans for a Sausage Party movie franchise.

For those not following its development, Sausage Party is an R-rated animated comedy centered on a sausage named Frank (Rogen) who lives a quiet life among his fellow groceries at a supermarket called Shopwell’s. The ultimate goal of the friendly edibles on display is to be selected by a customer, and transported to what they assume will be a happy home. Unfortunately, any food item “lucky” enough to be purchased soon discovers its horrifying destiny: to be consumed, after enduring torturous preparation methods. Naturally, this revelation does not go over well, and it’s up to Frank, his friends, and his hot dog bun love interest Brenda (Kristen Wiig) to engineer an escape before they too end up as dinner.

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While an R-rated comedy about the “murder” of talking food at first sounds like a ridiculous prospect for a big-time studio to release, it really isn’t too far from the norm for Rogen, who was one of the principles behind such wacky flicks as 2013’s This is the End – a humorous take on the rapture – and 2014’s The Interview – a political satire about North Korea that almost led to an international incident. However, it appears that Sausage Party might be Rogen’s favorite project yet, at least if his comments prior to the Comic-Con screening of the film are anything to go by:

This was the first time we ended a movie with the intention of making another one. We want to make sausage-talking movies for the rest of our lives.”

Without spoiling anything, Sausage Party does indeed end on a note that sets up a possible sequel, although this is the first Rogen has publicly mentioned his intention to make one. Obviously, whether or not distributor Columbia Pictures ends up commissioning a sequel will likely ride on just how well Sausage Party performs at the box office next month, as the bottom line is always everything in Hollywood. Critically, the film is doing great so far, currently sitting at 100% on review aggregator Rotten Tomatoes, albeit with only seven reviews currently counted. Whether that early critical love will translate into financial success remains to be seen.

NEXT: Sausage Party Comic-Con Red Band Trailer

Sausage Party arrives in U.S. theaters on August 12, 2016.

Source: Seth Rogen

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