Ever since Seth Rogen and Evan Goldberg’s 2007 hit Superbad, the comedy duo have continued to work and collaborate with another and produce hit after hit. Although the duo’s latest adventure, Preacher, just launched on AMC to much acclaim in May, their next major project is already on the way with their late-summer animated film release, Sausage Party.

Rogen stars in Sausage Party as Frank, but the animated film features an impressive cast that includes Kristen Wiig, Paul Rudd, Bill Hader, James Franco and Michael Cera. Rogen’s hot-dog character is the star, though, and Sony Pictures Entertainment released a new holiday-themed trailer centered around the hot dog who tries to fight back.

The trailer begins with a montage of meals being prepared while Frank narrates what he perceives to be heinous actions being carried out against his friends. In the PSA, Frank explains to the viewer that they’re responsible for this epidemic, and that people are eating his friends when it’s not even really necessary. The trailer concludes with Frank imploring the audience to back away from the grill this holiday weekend, instead suggesting that “grills kill.”

sausage party movie 2016 characters Sausage Party TV Spot: Kill the Grill This 4th of July

With its release a little over a month out, one would expect to see Sony Pictures drop more and more trailers and teasers, like the holiday-themed teaser dropped this week, to increase awareness for the potential late-summer hit. Although this teaser was centered on Frank, Sony Pictures released an extended TV trailer last month that showcased more of the characters involved in the film – and what moviegoers should expect from the latest Rogen and Goldberg project.

Rogen and Goldberg are off to a hot start in 2016, and it would be surprising to see their latest project, Sausage Party, derail their strong year. Rogen and Goldberg have connected more than they have missed, and Sausage Party looks like it could be for moviegoers what Deadpool was comic-book fans – a welcomed shift from the status quo. Although this trailer wasn’t focused on elements from the film, it certainly served as a reminder Sausage Party has all the makings of a late-summer hit.

NEXT: Sausage Party R-Rated Trailer Shows with Finding Dory

Sausage Party hits U.S. theaters on August 12th, 2016.

Source: Sony Pictures

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