Last week, Lucasfilm and CrowdRise launched another Force for Change initiative leading up to the release of the next Star Wars movie, Rogue One: A Star Wars Story. Announced by Mark Hamill and Kathleen Kennedy, Force for Change is a charity contest initiative that donates all proceeds to an assortment of charitable causes favored by the cast and crew of the upcoming Star Wars films. Each week, a new challenge and prize (or set of prizes) will be announced, with the grand prize including an all-expenses paid trip to Ireland and a visit to Skellig Island, the location of Luke Skywalker’s hideaway on the planet Ach-To at the end of Star Wars: The Force Awakens.
As promised, Rogue One star Felicity Jones has now announced the first prize today on the Star Wars Youtube channel (see the video above): a wearable Rogue One Stormtrooper helmet signed by the film’s cast. The spoils will go to the highest fundraiser this week.
Force for Change is an ongoing charity initiative where all donations are split among a variety of charities, this time including UNICEF, the Make-A-Wish Foundation, Boys & Girls Clubs of America, and the American Red Cross. What’s more, Force for Change will match every single donation up to $1 million, meaning that every donation in your fundraiser essentially doubles toward a good cause. This week’s prize, as mentioned before, is described only as a “Rogue One Stormtrooper Helmet”, but as Jones describes it during the above video, the black, Vader-esque troopers from the Rogue One trailer appear on screen – so it’s a little unclear what type of stormtrooper helmet this is.
With two Star Wars films in production, this year’s Force for Change campaigns seem to be taking a slightly less thematic format and focusing on the saga as a whole. With this particular initiative, fans can donate on their own or set up a fundraiser to invite other fans along for the ride while benefiting from the prizes that high-ranking fundraisers enjoy. Last year’s Force for Change initiative raised over $10 million for twelve different charities, and this year’s changes to the campaign seem like the smart move when it comes to benefiting those in need on an even larger scale.
Meanwhile, this is one of the first major moments of publicity for Jones, who debuted last week as the heroine of Rogue One, Jyn Erso, when the film’s first teaser dropped online. Where The Force Awakens stars Daisy Ridley and John Boyega are old pros at the Star Wars press game by this point, it’s going to be interesting to see a group of actors with the caliber of the Rogue One cast take on the questions around the Star Wars saga that are so often deeply-rooted in the lore behind it all.
Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016, followed by Star Wars: Episode VIII on December 15, 2017, the Han Solo Star Wars Anthology film on May 25, 2018, Star Wars: Episode IX in 2019, and the third Star Wars Anthology film in 2020.
Source: Star Wars on YouTube