Three New ‘RoboCop’ TV Spots Sell the Future of Law Enforcement

Published 1 year ago by

The beginning of the year can be a bit of a quiet time for the box office as most studios wait until summer before bringing out the big guns, and it’s into this mellow release period that José Padhila’s remake of RoboCop is sailing next month, with Joel Kinnaman starring as the eponymous cop-turned-cyborg.

Fans of the original film have been eyeing this new version warily, having been recently burned by flashy-but-hollow modern re-visitations of sci-fi classics like Total Recall and TRON: Legacy. Despite such understandable reservations, however, there’s been enough interesting material in the RoboCop trailers to warrant giving it a chance, especially since there’s not much competition for it around next month.

For starters, the cast also includes Samuel L. Jackson as a charismatic TV host and mechanized crime control advocate, Michael Keaton as an unscrupulous CEO and Gary Oldman as the brilliant scientist in charge of Alex Murphy’s transformation. RoboCop also looks like it will have some strong political and philosophical messages underpinning the action, in particular the matter of Alex only having the illusion of free will as he fights crime.

Check out the three new TV spots for RoboCop (that includes the one above and an extended international TV promo):

It’s a shame that these TV spots (and the full length trailers) seem to give away so much of RoboCop‘s plot, because it makes the whole thing look rather formulaic. It’s possible that the marketing team is being deliberately misleading and the film will take some unexpected turns, but it’s rather dispiriting to see the entire plot laid out in less than a minute. The extended spot in particular feels more like a “previously on” TV show recap than a trailer for an upcoming movie.

Nonetheless, RoboCop at least looks exciting enough to be a worthwhile popcorn flick and might even have some depth to it as well. We’ll keep our fingers crossed that this remake will turn out to be a worthy winter warmer.


RoboCop is out in theaters on February 12, 2014.

Source: Sony Pictures

Follow H. Shaw-Williams on Twitter @HSW3K
TAGS: Robocop
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  1. Ugh! The original film will always be the best. Maybe the teenagers will like this incarnation.

  2. I have my reservations about this reboot, but did you seriously just complain about the trailers giving away too much plot? We have known the plot for Robocop for 25 years now. The trailers don’t give anything away that anyone who has even glanced at the original wouldn’t already know.

  3. I think I’ll just stay home and watch the original.

  4. You could tell from the first teaser that this movie was nothing more than a generic, by-the-numbers movie using the classic’s title for a little extra box office.

    There’s literally nothing I’ve seen in these trailers and TV spots that has made me feel anything other than complete boredom and disdain. I think those of us old enough to have seen the original will be avoiding this one, anyone else younger than 26 years old or who want to throw money away will watch it.

    • Yes, YES!

      Agree with your comments. I’ve read a lot about where the director wants to take the film, so it gives me hope that the film could be halfway good/decent.

  5. This could be a stinker. However, I am inclined to watch the movie based on everything I’ve read about it.

    Saw the original, so there’s no way they’re going to top it. The director knows this, so they’re opting to go in a different direction. Hopefully, the film will exhibit more “depth” than what we’re currently seeing. The trailers seem to cater to the action junkie crowd, which is nice, but won’t be enough for some viewers (namely, me).

    Hopefully, we get some interesting commentary/themes to go along with the carnage.

  6. The Original movie had received a X rating initially this got kicked down to a solid R rating.
    The new movie has a pg-13 rating, so it might be me but I am with some other I’ll watch it on DVD just for a laugh but other then that the original will remain my favourite.

  7. I hope they will do the same thing they did to “Judge Dredd”, make it better. If the movie is taken in that direction then maybe I won’t be disappointed. I liked what they did to Dredd, so hopefully the same thing, but better? (keeping fingers crossed)…

    • It’d be very hard to outdo the original hard-R film with a PG-13 film, if they made an NC-17 version, then maybe

    • You can’t improve perfection.