Perhaps one of the least likely comic book franchise’s to have survived as long as it has in the current pop-cultural climate, wherein superheroes and megalomaniacal villains appear to be all the rage, is the Archie Comics flagship brand and publishing conglomerate, which owns the collective rights to teenage do-gooders and goof-offs Archie Andrews, Jughead Jones, Betty Cooper, Veronica Lodge, and Reggie Mantle. Despite having been around since 1942, the original cast of characters created by John L. Goldwater are possessed of a certain clean-cut Americana feel that has made the property a little harder to swallow in a world more akin to the works of Marvel and DC.

However, that hasn’t stopped The CW from ordering the pilot episode of Riverdale, which is set to recast Goldwater’s famous teenagers in a far more subversive light than seen previous to the franchise’s renaissance in panel form starting 2010. After recently unveiling the key players in the new series, the latest photo from the set of the new made-for-television comic book adaptation might just hold more than a passing interest for those intrigued in regards to just what kind of program The CW has up their sleeves.

In a recent posting from the official Archie Comics Twitter account, relative newcomer K.J. Apa can be seen in character as Archie during a lunch break on the Riverdale pilot’s set, sporting an ensemble that is thoroughly of the Millennial milieu, all topped off by a recent hair dye job set to match the original comic book hero’s red mop. It is uncertain whether or not the clothing Apa can be seen wearing below is officially a part of The CW wardrobe, though it would appear that the young actor is getting into character either way.

You can check out the photo of Apa in his Archie get-up (or, at the very least, part of it), below:

Joining Apa on the new TV series will be Cole Sprouse as Jughead, Lili Reinhart as Betty, Camila Mendes as Veronica, and Ross Butler as Reggie, all of whom can be expected to play appropriately updated versions of the original characters created by Goldwater starting in the 1940s. As seen in the series of other featured photos on Just Jared Jr., the entire cast and crew appears primed to bring Riverdale to an entirely new generation of viewers, and might just attract a few new readers to Archie Comics recently updated comic book brand in turn.

Whether or not The CW has another unexpected hit on their hands with Riverdale remains to be seen, but from the looks of things the cast is certainly having a good time of it in the making of the entirely unprecedented reboot of the franchise proper. Until the series sees finally sees the premiere of its pilot episode, fans of the comic book property will just have to wait and see how well Archie and the gang manage the leap into the medium of prime time television in the 2010s.

Screen Rant will keep you updated on all information related to Riverdale.

Source: Archie Comics [via Just Jared Jr.]