In the early half of the 2016-2017 television season, The CW anchored its primetime schedule with DC Comics-based superhero series including The Flash and Supergirl. But, the network will see a number of schedule changes at the midseason point, including the series premiere of the Archie Comics-inspired Riverdale. Executive produced by DC TV architect Greg Berlanti, the series was developed by Archie Comics’ chief creative officer Roberto Aguirre-Sacasa, who additionally penned the pilot script.
Riverdale was picked up to pilot early on in 2016, with the show receiving a series order in May, but The CW opted to save the Archie Comics TV property for a midseason debut. So, although the pilot for Riverdale was screened at Comic-Con International in San Diego this summer, those not in attendance won’t get to see the new series until late January. Now, The CW teases Riverdale with a new poster featuring a number of classic Archie Comics characters.
The CW unveiled the new poster for Riverdale on Twitter, depicting Archie Andrews (K.J. Apa), Veronica Lodge (Camila Mendes), Betty Cooper (Lili Reinhart), Jughead Jones (Cole Sprouse), Josie McCoy (Ashleigh Murray), and Cheryl Blossom (Madelaine Petsch) at Archie Comics staple Pop’s Chock’lit Shoppe. Take a look:
The new poster additionally features the tagline, “A great place to get away with it all,” teasing Riverdale’s much darker tone than what fans may expect based on classic Archie Comics. Early on in the development of Riverdale, a casting breakdown made it clear the series would bring the characters into a modern setting, teasing dark secrets for Archie and his friends. Then, the official synopsis for Riverdale revealed the series will kick off after the mysterious death of local teenager Jason Blossom, and with many of the main characters hiding something from their friends and family.
The tagline on Riverdale’s new poster ties into these ideas of secrets and a small town with hidden, darker depths than residents (both new and returning) may see on first glance. Between these themes and the comparison of Riverdale to David Lynch’s surrealist murder-mystery series Twin Peaks, The CW’s upcoming Archie Comics-inspired show is sure to be quite different from the source material that fans grew up reading.
That said, considering Archie Comics has revamped its books for a modern era — perhaps most evident in the All-New Archie Comics series that launched in 2015 — and Aguirre-Sacasa is involved, Riverdale will likely still honor the characters on which the show is based. Of course, whether Riverdale’s changes to the Archie Comics characters prove to be successful both with fans and casual TV viewers remains to be seen when the show debuts next month.
Riverdale premieres Thursday January 26th, 2017 @9pm on The CW.