‘Real Steel’ Viral Site Explores The World Of Robot Boxing

Published 3 years ago by , Updated March 3rd, 2014 at 7:06 am,

Real Steel Real Steel Viral Site Explores The World Of Robot Boxing

Michael Bay’s third (and reportedly final) Transformers movie hits theaters this summer and promises to be the best yet in the giant CGI robots franchise. DreamWorks will counter that Paramount title with its own motion picture about destructive metal men this fall – in the action-packed sci-fi drama Real Steel.

A Real Steel tie-in viral site called World Robot Boxing has been unveiled, and it offers an early look at the futuristic sport portrayed in the film – one that no longer pits man against man in the fighting ring, but instead mechanical beings guided by their human trainers.

Here’s the official synopsis for Real Steel, to refresh your memory

A gritty, white-knuckle, action ride set in the near future [the year 2020], where the sport of boxing has gone hi-tech, “Real Steel” stars Hugh Jackman as Charlie Kenton, a washed-up fighter who lost his chance at a title when 2000-pound, 8-foot-tall steel robots took over the ring.  Now nothing but a small-time promoter, Charlie earns just enough money piecing together low-end bots from scrap metal to get from one underground boxing venue to the next.

When Charlie hits rock bottom, he reluctantly teams up with his estranged son Max (Dakota Goyo) to build and train a championship contender.  As the stakes in the brutal, no-holds-barred arena are raised, Charlie and Max, against all odds, get one last shot at a comeback.

Genre Addict has unearthed many a secret image and video on the site, including the two clips below – which offer brief glimpses at two of the 19 robot characters on display in Real Steel: Noisy Boy and The Mighty Zeus.

Check them out below:

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The Real Steel teaser trailer focused on the brutal, metal-crunching battles between the film’s robotic stars – themselves brought to life via a combination of CGI and animatronics. Director Shawn Levy has described the movie as more a human-centered drama that just a mindless F/X-heavy fighting flick, and cites NASCAR as being heavily influential on the film’s design.

Real Steel‘s boxing showdowns involve both league and underground competitions, which Levy has spoken about a bit in the past as well:

“There’s the league-bots – [The Mighty] Zeus, Axelrod and Twin Cities are some –  and there’s underground-bots, like Midas and Metro, but with all of them we designed them so that the mechanics are very visible… These are not Transformers and we made a point to make them distinctive visually.”

Real Steel movie image Real Steel Viral Site Explores The World Of Robot Boxing

Check out the actual World Robot Boxing site for more material, which includes additional  images of the impressive robotic fighters from the film.

Real Steel will make its way into regular and IMAX theaters later this year on October 7th.

Source: DreamWorks (via Genre Addict)

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  1. When I saw this trailer at the theater, I thought it was gonna be for “Rock em Sock em”.

    • Basically it is mate….

  2. Someone needs to ask Hugh what will happen to the Wolverine movie. Or will X-Men 4 replace it?

  3. TRANSFORMERS with boxing gloves on! hahahahaha, i can’t believe jackman found the time to do this MESS!

  4. I was just surfing the net and luckily I was brought here.
    I find this article really interesting because of its
    incredible content which I am also interested.
    I am also a gamer and I love games especially the Real Steel
    WRB.

    If you have time feel free to visit my site Real Steel World Robot Boxing Cheats

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