LeVar Burton Launches ‘Reading Rainbow’ Kickstarter, Reaches Goal in First Day

Published 4 months ago by

reading rainbow kickstarter LeVar Burton Launches Reading Rainbow Kickstarter, Reaches Goal in First Day

Though Reading Rainbow has been absent from television for five years and without an original episode for eight, former host LeVar Burton’s passion for the educational series and childhood literacy has hardly waned.

In 2012, Burton followed his acquisition of the Reading Rainbow name and concept by launching a highly successful Reading Rainbow iPad app,. Now the Star Trek: The Next Generation actor wants to go bigger, launching a Kickstarter campaign to adapt the app into a browser-based model that can function as a teaching tool for schools and families that don’t have access to a tablet.

So far, the campaign has been a success with more than $1.2 million (the initial goal was a million) raised from more than 27,000 backers thanks to ample media buzz and the pull of nostalgia. But while the response has been overwhelmingly positive thus far, The Washington Post has raised a few interesting points about this rebooted version of Reading Rainbow.

“It will not, let’s be clear, replicate the classic show that aired from 1983 to 2009. (Burton bought the rights to that show and its name and used them to spin off another company, RRKidz, which produces a Reading Rainbow tablet app.) The Kickstarter would essentially expand on that app, making it available on the Web and updating it with special tools for teachers — not for free, as the classic show was on PBS, but at a monthly subscription cost.”

The article goes on to address the effectiveness the Reading Rainbow TV series at the time of its cancellation and whether continuing that concept as a computer-based educational tool is the most effective way to tackle the plague of illiteracy.

reading rainbow kickstarter classroom LeVar Burton Launches Reading Rainbow Kickstarter, Reaches Goal in First Day

But while these are valid points, it seems clear that we need to do more than just get kids to a point where they can read, we need to get them to a point where they can’t and won’t put books down. Developing a lifelong passion for reading and a communal interest (among classrooms and peer groups) is vital and something that the original Reading Rainbow did for many of us.

Shows like Sesame StreetMister Roger’s Neighborhood and Reading Rainbow don’t resonate merely because they are things from childhood, like a favorite action figure or a doll; these shows helped to nurture our innate sense of wonder and it introduced that part of our minds to the majesty of literature and words, things that sustain that sense of wonder still.

As for the for-profit aspect of this endeavor – so what? Sometimes we have this assumption of grand wealth when we look at those who are famous, specifically when they turn to crowd-funding, but oftentimes it isn’t true. Even if it was and Burton did have the ability to drop a million dollars on the head of this problem and also fund the construction and maintenance of this resource, as he alludes to in the Kickstarter campaign video, he shouldn’t have to do this alone and this really should be a community effort.

reading rainbow app LeVar Burton Launches Reading Rainbow Kickstarter, Reaches Goal in First Day

The question now is, where do they go from here? The campaign has jumped up to $1.4 million with just shy of 30,000 backers in the time that it has taken to write this article. On the campaign page, Burton says that the first million dollars raised will give a free subscription to 1,500 underprivileged schools, but how long will those subscriptions last and what metric is being used to select these schools?

Besides that, there are 34 days remaining in this Kickstarter campaign. Will each million raised go toward funding subscriptions for another 1,500 schools or toward paying for the subscriptions of underprivileged kids so that they can use the resource at home as well?

1,500 sounds like a lot of schools, and it is a lot of kids who can be helped by this initiative, these digital libraries and these video field trips. But there were more than 67,000 public elementary schools at last count back in 2013, and many that could surely use any help possible to fund a program like this.

As a society that is constantly refreshed by the contributions of young minds and new ideas, we can not afford to put distance between the outstretched hand of a child and the books that can set them free and set them on a path toward a fuller life. Burton’s Reading Rainbow isn’t the solution, but it seems like it could be a part of it.

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Stay tuned to Screen Rant for more information on the Reading Rainbow Kickstarter campaign as it becomes available.

Source: Kickstarter, The Washington Post

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  1. He could do what Devin Townsend did when he started a PledgeMusic fund for his Casualties Of Cool project. The money was raised within 8 hours and by the time it all ended 40 days later, he had 502% of the funds he initially hoped for and has now been able to pay for the recording of his next release (a double CD called Z2, CD1 being The Devin Townsend Project and CD2 being Ziltoid The Omniscient, both bands battling each other), plus pay for the live stage show (paying for venues and hauling equipment as well as the puppets needed for the shows).

    The rest of the money pledged went to local animal shelters in the Vancouver area.

    This seems like a good idea, despite this being the first time I’ve ever heard of Reading Rainbow (I grew up with Rainbow, which was on the air from the early 70s until the mid 90s, I still love Zippy to this day, awesome character).

    • or…he could keep doing exactly what he’s doing now.
      huhuh huuuuunh… I can go twice as high… take a look its in a book… RABABAAAAAH!

  2. Hi. I’d like to tell you about a book I read called Twilight. It f***ing sucked!
    The End

    • i don’t think that’s the type of literature he has in mind.
      reading is the great stepping off point for higher learning! i have nothing but respect for levar taking this on… hopefully ,some of his actor compatriots will follow suit!
      literacy is tantamount to understanding, and leads greater knowledge of how our world works..intern,.. leads to higher learning and the greater outcome of these children’s lives!

  3. Reading Rainbow was a freaking awesome show.

  4. I have nothing but respect for Burton for his involvement with this show for so long. People seem to have no problem whatsoever donating to kickstarter campaigns whose aim, when all’s said and done, is to make a profit, and it seems to me that the only attempt to mislead anyone here is coming from the writer of that Washington Post article. As I understand it, Reading Rainbow was cancelled due to cuts in funding to PBS and a shift in emphasis to teaching basic reading skills rather than maintaining them. To expect RRKidz to provide the services it aims to (bandwidth purchase and upkeep as well as the ongoing development of the app itself, supplemental teaching guides etc etc) whilst somehow operating as a charity is simply not viable.

    On a lighter note, this may have already appeared on Geek Picks, but Jimmy Fallon doing the RR theme as Jim Morrison is fairly uncanny; the greatest song The Doors never recorded, I reckon…

    http://www.youtube.com/watch?v=eBRYsAfchkY

  5. As a middle school literature teacher I liken myself to a drug dealer. I am trying to get kids HOOKED. I don’t care what it takes, whether I think it’s “literature” or pap, I want them begging me for more free reading time to find out what happens. Graphic novels, manga, whatever gets them there and thinking about the concepts of story, characterization, and the human question of WHY we do things… even if they aren’t aware they are thinking them.

    I’m leary of apps and other quick fix devices but if a kid can make the leap of interest from an app to another book I’d use it in a heartbeat.

    • Sounds like you are a heck of a good teacher, Sarah. I was lucky to have a few greats when I was in school, and had begun to wonder if they were going extinct. Nice to see someone with their head in the game. :)

    • In my opinion, teachers are the real super heroes in this world. Right up there with firefighters, soldiers, paramedics, & parents. Children are our future & not emphasized enough is the importance of those that guide them on a daily basis. Kudos to you teach for your passion…

    • Here here. Thank goodness for “dealers” like you ;)

  6. Cant see s***, Captain.

  7. Why call the company ‘RRKidz’? You purposely misspell ‘kids’ in the name of a company that promotes reading and literacy?

  8. http://www.youtube.com/watch?v=eBRYsAfchkY

    Reading Rainbow (The Doors Style)

    Jimmy Fallon Tonight Show

  9. Hey maybe PBS, can do the samething?

  10. It’s nice that everyone is getting the warm fuzzies from this, but as the article mentions, some people don’t believe Kickstarter is the appropriate forum. I’m one of them and posted about it on my FB timeline. Some of the people involved in the Reading Rainbow campaign saw this (it was accidentally projected on a whitescreen during a meeting attended by around 500 people, including LeVar Burton), contacted my biggest donor (they are clients of his) and told him that if he didn’t rescind his pledge then he was fired. This would lead to his having to lay off over 20 employees. RR is trying to raise $5million. So far they’ve raised over $3.5million. I’m trying to raise a measly $40k for a project inspired by my father’s dementia. So far I have a little over $13k. Yet These wonderful people thought it was appropriate to try to destroy my campaign and endanger the livelihoods of ordinary working people just because something I wrote (most of which was direct quotes from the Washington Post) put them in a snit. Classy.

    You can read about the whole thing here: http://helenstringer.net/blog/

  11. I am so happy that Reading Rainbow is returning.I believe that all children can learn and love to read. My son encourage d my gran daughter to read and at the age of she has published 3 books that children everywhere love. Her website is My 100 Hands.com. Her names is Lauryn M Burks.