Over the last few decades alone, animated movies have proven to be one of the most cost-effective genres for studios to produce. While some have budgets comparable to today’s live-action blockbusters, the returns are often be very generous.
Take for instance the recent Hotel Transylvania 2, which has already made over $210 million against a budget of just $80 million, and that’s after only three weeks in theaters. While it may not be as likely to cross the billion-dollar mark as some major Hollywood tentpoles, animated movies tend to be more bankable than some riskier projects, as they are able to appeal to a wide and often diverse audience.
Building off of the recent success of the medium, Ubisoft Motion Pictures and Sony Pictures Entertainment are teaming up for a big screen adaptation of Rabbids, according to a report from Variety. However, the report also states that unlike most conventional animated films, Rabbids will be a live-action/stop-motion hybrid. While that particular combination may sound odd at first, keep in mind that while The LEGO Movie was done in mostly CGI, its animation style resembled that of a stop-motion film and featured some live-action elements that worked surprisingly well together.
Robot Chicken writers Matthew Senreich, Tom Sheppard, and Zeb Wells are set to pen Rabbids, which will be co-produced by Stoopid Buddy Studios — also known for Robot Chicken. The film itself will center on a group of hyperactive rabbits, known as the Rabbids, who have managed to find success across multiple mediums. Originating in the Rayman video game series, the Rabbids spun off into their own set of video games just a few years ago, and just recently got their own TV show on Nick — Rabbids Invasion — as well.
While perhaps not the most popular franchise at this point, the Rabbids movie certainly has the potential to be a hit for a number of reasons, one being that it builds off the recent successes of a number of similar animated films, including The LEGO Movie and The Spongebob Movie: Sponge Out of Water, both of which were a combination of live-action and animation. But, to differentiate itself from the competition, Rabbids will use stop-motion animation instead of the usual CGI route to bring its animated characters to life. Plus, the Rabbids are fairly similar to the Minions of the Despicable Me franchise. The little Nuprin-looking helpers are widely popular in their own right, with their recent movie having crossed the highly coveted $1 billion mark at the box office earlier this year.
While it’s not guaranteed that the Rabbids movie will match that kind of success, it doesn’t necessarily have to. As it was mentioned before, a film like Rabbids doesn’t need to make $1 billion at the box office to be considered a success, but rather a feasible mark that surpasses the money it cost to produce and market. While that’s certainly not guaranteed either, getting the Emmy-winning writers of Robot Chicken is a good start.
We’ll bring you more information on Rabbids when we have it.