I guess you don’t consider a 5 star review by the author of this article “praise.”

http://screenrant.com/up-reviews-kofi-10729/

Vic

i absolutly agree with you …Wes B.

Why is anyone suprised by anything from Hollywood?

Great, now you’ve done it. You mentioned Old Yeller. We’ll be getting a “reboot” or “remake” now within a year.

now im not sure if it is disney’s marketing but i bet disney is definetly pushing for the advertising to be aimed at kids because thats what many of their films are aimed at, kids, (not to mention increasing the audience size to increase profits). im not saying that pixar doesn’t make films for kids, but alot of their messages in movies are very mature (I kind of thought The Incredibles had this characteristic as well).

I think if it was up to pixar, they would market this movie for its true nature because they obviously made the movie that way for a reason…

Then, there are those trailers commissioned by the Powers-That-Be, who in their very finite wisdom, decide that they don’t want to play UP the fact that UP threads a very adult themed story wonderfully with the standard Pixar fun ride, and that some families here just might WANT to take their kids to see this kind of family fair.

But to be fair to them (Disney/Pixar), they didn’t exactly go out of their way to advertise that Bambi’s mom dies or the scene where the young boy has to shoot Old Yeller, so this may be just keeping with the ‘tradition’ of keeping in the elements of the film that will draw in the greater audience (or I could be wrong…been a while since I’ve seen the original trailers for those two).

I understand what your saying, and maybe we shouldn’t get too complacent and allow for the studios to think that this kind of advertisement is okay in all cases, especially where the film is being targeted towards a specific audience and they are maybe alienating a much larger demographic or purposefully ignoring an audience that might come and see their film because it has target specific elements that they don’t think would bring families in, and of course families is what Disney/Pixar is all about.

Perhaps next time they come out with a product like UP, they should test a trailer specifically aimed at showing those elements that to me make UP a very adult friendly film that will have the tears rolling down the face and really make the grown ups WANT to go see the movie and feel that they HAVE to go see it.

Just my opinion of course

I love the film and can’t wait to see it again.

Oops! Sorry i’ve misread.

Dude, I was agreeing with you.

Vic

Im made that comment based on my personal experience. I knew nothing about that movie and the book, saw the trailer and i thought, as many people i can tell, that was a narnia kind of movie.

Sorry if you didnt feel the same, but that was my first impression when i saw the trailer and the movie was a completely different thing.

Would I be disappointed? Maybe if that’s what I wanted when I walked into the theater. Quit trying to sell, and let it be what it is. Good movies will always make money, especially for those who are interested in it.

Check it out on the home page.

Vic

In fact, I’d give pretty much all movies targeted toward little kids a break. Not because I think it’s appropriate, but because kids are only who they want to target. The final say isn’t, and shouldn’t be, up to the studio. Growing up, my parents screened movies before letting us see them and that’s a tradition I plan on continuing when I have kids.

Also, I have to wonder what other directions you would have had them go, with the commercial. Since I don’t know what the rest of the film is like, I am genuinely curious.

Terabithia, that was probably the most egregious example of this ever.

BTW, for any new folks – any comments that are highly witty and erudite along the lines of “You’re a retard” or “this article is stupid” will be deleted.

Have a nice day.

Vic

Guess you guys aren’t what we call “readers” because you’re insulting me for reasons I clearly address in the post:

I’m not naive. I know Hollywood uses bait & switch to fill theaters. My problem is why is a movie that has already earned good buzz through critical reaction and audience word of mouth for being “moving” and “beautiful” and “one of the best films of the year” STILL trying to present itself in commercials as being a child’s adventure comedy??? This film is more adult than childlike, in fact the whole point of it is letting go of the past (a.k.a. more youthful times) and enjoying life in the present (a.k.a. your later years).

These advertisements could easily sell the film using quotes from other reviewers about how moving and beautiful it is, but they’re not. IMO the touting the film as an Oscar-worthy achivement or even something adults should see WOULD FILL MORE SEATS!!! It would appeal to the vast demographic that still thinks UP is just for kids. It’s a better business model.

And Rob, I would LOVE for you to write a post that’s this thoughtful and intelligent. I’d love for you to write a sentence that thoughtful and intelligent. Double-dare you.