Disney/Pixar has unveiled a fresh poster for Coco that showcases the different sides of lead character Miguel’s family in the animated film. The movie follows young aspiring musician Miguel on a journey through the Land of the Dead, all while celebrating the Mexican tradition of Dia de los Muertos, aka. the Day of the Dead. A brand-new theatrical trailer for Coco will be arriving this week too, per an official announcement from Disney/Pixar.

Dividing fans attention between the living and the dead, this Coco poster features Miguel (Anthony Gonzalez), Miguel’s Abuelita (Renee Victor) and the skeleton Hector (Gael Garcia Bernal), among other key players (both living and dead) in the story. The film features an entirely Latino voice cast, in addition to a Latino co-writer/director in Adrian Molina (a longtime Pixar artist making his directing debut), and has taken special care to address the traditions of the Day of the Dead holiday. While this isn’t the first film to tackle sharing the traditions of this holiday (see also The Book of Life), it’s good to see multiple stories told about this important celebration at last.

Related: Coco‘s Skeletons Were ‘Huge Challenge’ For Pixar

You can check out the new poster for Coco (along with confirmation of the trailer dropping online on Wednesday, September 13), below:

With soon-to-be-three U.S. trailers under its belt as well as multiple posters, fans have a pretty good idea of just what to expect from Coco, Miguel and the world that Pixar has created around Coco‘s protagonist. The importance of representation of the Latino community can’t be understated and sharing more stories about their traditions is essential. Pixar has also been working closely with cultural consultants on Coco, to further ensure that the movie and its tie-in toys, books, games, and other licensed properties that are on the way, are respectful in their design.

Dia de los Muertos is essentially a religious holiday with important traditions that go back centuries. These stories must be treated with care and respect. However, everything from the use of cultural consultants to the entirely Latino cast as well as a Latino co-director, seems to suggest that Coco will do right by this very important holiday. With more and more stories being told about different cultures, care is essential. It’s wonderful, however, to know that such stories are now being shared with an even-wider audience thanks to the storytellers at Pixar.

NEXT: Fall 2017 – The 20 Movies To See

Source: Disney/Pixar

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