‘Pacific Rim’ TV Spot & New Clip For ‘The Heat': Giant Monsters & Comedy Cops

Published 2 years ago by

With April 2013 half over, we’re getting closer to kick-off for the summer movie release schedule, which means that we’ll start seeing marketing and hype campaigns for tentpole blockbusters and other seasonal staples. Case in point: Twentieth Century Fox has released a clip from upcoming comedy The Heat, while Legendary Pictures’ Pacific Rim has received its first TV trailer.

The footage from The Heat, seen above, aired this past Sunday at the MTV movie awards and showcases the film’s not-so-secret weapon – the rapport between Oscar winners Sandra Bullock and Melissa McCarthy. Here, we see their relationship dynamic in play as Bullock’s uptight, by-the-book FBI agent tries to bargain with McCarthy’s roguish, stubborn Boston cop over an interrogation; naturally, the situation doesn’t go well for anybody as hilarity ensues.

Numerous films relying on the good cop/bad cop, odd couple trope have freshened up the formula by bringing on intelligent, gifted directors and a proven pair of principal actors with chemistry to spare (think Hot FuzzThe Other GuysMidnight Run, or 48 Hours). The talent side of the equation will end up being what makes or breaks The Heat, elevating it as a memorable, worthy, sidesplitting comedy or forgettable middle-of-the road fare; good performances and a smart script can take a movie anywhere, after all.

Bullock McCarthy TheHeat 20132 570x298 Pacific Rim TV Spot & New Clip For The Heat: Giant Monsters & Comedy Cops

Fortunately for The Heat, Paul Feig, creator of acclaimed TV show Freaks and Geeks and the director behind 2011’s Bridesmaids, has a solid track record, not to mention Bullock and McCarthy, one of Feig’s Bridesmaids cohorts, aren’t exactly slouches, either. While a pair of trailers and one clip don’t give us a ton of room to judge the final film, the footage here is good enough to be encouraging. Could be that Feig at least has another commercial winner on his hands; hopefully the studio’s decision to push the movie’s release to June speaks well of it.

Going in another direction entirely, we’ve also got a TV trailer for Guillermo Del Toro’s giant monster versus giant robot film, Pacific Rim. Check it out below:

You may notice right away that none of the imagery here is new – in fact, this is basically just a shortened version of the full trailers that have cropped up online in the past few months. But that’s okay: it is, after all, a TV spot, which means it’s going to reach an audience that may not even be aware the movie exists. That in and of itself is exciting news – Pacific Rim deserves a big audience, and if the spot doesn’t say anything new to the initiated, it should serve as a great introduction to viewers that potentially don’t even know Guillermo del Toro’s name.

What do you think, Screen Ranters? Does this footage say good things about The Heat‘s chances at success? Or are you more interested in watching Kaiju and Jaegers go at it?

The Heat hits theaters June 28th, 2013; Pacific Rim begins its theatrical run July 12th, 2013.

Follow Andy Crump on Twitter @agracru
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  1. I fear that Pacific Rim may fail at the box office. Would be a shame as del toro has put a lot into this.

    • If it does fail at the US box office then I will seriously lose faith in that market completely and hope for Hollywood to look past the Staples Center and realise that there’s an entire world behind it that also watches movies. Good ones.

    • These kind of Movies arent popular in the US.
      Similar to Anime, Japanese Movies or things like the “Resident Evil” movies they do only appeal to the “outside world” if you will.

  2. If ‘Pacific Rim’ fails at the box office why would you blame anyone outside the marketing and production team of this film? I will be seeing this movie, but that’s because I’m a film junkie and have known about this for a long time. The marketing of this film has been very poor. I get they still have a few months to the film, but this is a movie with like a $250 million budget. You should have started marketing a year ago. I’m almost positive this WILL fail at the US Box office at the least. It’s a shame how late some companies think they can start their campaign and expect hundreds of millions still.

  3. shouldnt we be getting a second trailer for Pacific Rim pretty soon?

  4. Im looking forward to The Heat. Melissa McCarthy is hilarious and Bullock does well in comedys too!