We here at Screen Rant are – to put it mildly – really looking forward to Pacific Rim. In the run-up to the film’s imminent release, Warner Bros. and Legendary Pictures have definitely upped the ante when it comes to promotional materials. Posters highlighting individual Jaegers and Kaiju, extensive featurettes, and even oddball viral videos have popped up in recent days.
With a little over a week until Pacific Rim’s stateside premiere, Legendary and director Guillermo del Toro (Pan’s Labyrinth) have shared another (and presumably the actual final) trailer for the film. Featuring both expanded characterization and even more massive robot-on-monster battles, this preview does its best to sell Pacific Rim as both contemplative and action-saturated.
Other than an extended look at pilot Raleigh Beckett’s re-recruitment into the Jaeger program, this final trailer for Pacific Rim features only a few small glimpses of new footage. What’s new is the preview’s slow-burn pacing, skipping over any exposition about the Kaiju to focus on the simultaneous dread and exhilaration of combat on such a massive scale. Also worth noting is the repeated looks at the “neural bridge” connecting each Jaeger’s pilots – hinting in a roundabout way at the supposedly nonstandard romance between leads Charlie Hunman (Sons of Anarchy) and Rinko Kikuchi (47 Ronin).
Warner Bros.’ current hype blitz for Pacific Rim betrays a certain nervousness about its wide box office appeal. It’s uncertain whether this trailer (or any of the materials recently released) will help bring in general audiences. We certainly hope that the film can overcome its inherent riskiness and do better than current hand-wringing expectations.
Pacific Rim will surface in theaters on July 12th, 2013.