We’re approaching five years since a film directed by Guillermo del Toro (Blade II, Hellboy, Pan’s Labyrinth) played in theaters, which has stoked fires of anticipation surrounding his new project, Pacific Rim. Of course, it helps that del Toro’s movie pays respect to the geek-favorite Japanese Kaiju (or giant monster) pop culture and robot/mecha genres – even though the filmmaker insists it’s not a pastiche or “greatest hits” homage.

Pacific Rim viral marketing has built-up even more interest among cinephiles over the past couple weeks, with material focused on the architectural structure of the film’s enormous human-piloted machinery (ie. robots known as ‘Jaegers’) and monster attack footage that highlights its unusual visual design.

Today, the first Pacific Rim trailer has released online and it better illustrates the film’s unique cinematography and color scheme, as has been teased throughout the viral campaign footage to date; not to mention, it lends further credibility to del Toro’s claims that he’s using a rugged and corrosive visual style to bring to life a romanticized adventure story told on a modern blockbuster scale (though, we’ve known that ever since we saw the Comic-Con footage last summer).

Here is the official synopsis for Pacific Rim:

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

Check out high-definition Pacific Rim images in the gallery below (click for larger version):

And a new poster (CLICK FOR LARGER VERSION):


No doubt, Pacific Rim looks crazy-impressive, simply in terms of the sheer magnitude of the spectacle and action; not to mention, the great supporting cast featuring Idris Elba (Prometheus), Ron Perlman (Sons of Anarchy), Charlie Day (It’s Always Sunny in Philadelphia), Burn Gorman (The Dark Knight Rises) and Diego Klattenhoff (Homeland). On the other hand, there’s also the possibility that del Toro’s film reflects its influences too much for comfort – be it in terms of the Jaeger designs or the plot beats (see: Elba’s rousing call-to-arms speech).

Similarly, there are some fascinating sci-fi concepts at work in the ‘psychic love story’ from Travis Beacham’s script; it’s little wonder Legendary has a sequel in development, in case the film does indeed prove to be a (wait for it…) monster hit. Surprisingly, there are even a few moments that seem ripe for the 3D format – though, there are others that suggest del Toro’s should’ve stuck with his guns and not given into (studio?) demands for a post-conversion treatment

What do you think? Sound off in the comments section.

Pacific Rim opens in theaters (2D, 3D and IMAX 3D) on July 12th, 2013.