New posters of the main (human) characters from Okja have just been released online. The quirky South Korean-American action-adventure film from the director of Snowpiercer, will arrive on Netflix in a few short weeks. To whet the appetite these new images from Korean promotions show the cast in a slightly unusual way.
Written and directed by Bong Joon-Ho (who also made the cult monster film The Host), Okja recently had its premiere at the Cannes Film Festival. Although there were mixed receptions and boos for any product that displayed the Netflix logo (not to mention a technical glitch where it was shown in the wrong screen ratio), the film itself actually got a standing ovation and hugely positive feedback. To date, we’ve already seen the full Okja trailer, and the official Okja poster, which depicts the edible title creature himself.
As the release date nears, Netflix has released a series of character posters that are being used to advertise the film in Korea. Each one shows a main character from the story, but in a slightly subversive way. Given that poor old Okja himself is a “Super-Pig”, an environmentally safe animal that is perfect for human consumption, these new images reflect that idea. We have portrait images of Jake Gyllenhaal (playing a celebrity called Dr. Johnny Wilcox), Tilda Swinton (as evil CEO Lucy Mirando), and Ahn Seo-Hyun (as protagonist Mija), along with others. But each of them has been overlaid with graphics showing their tastiest parts. So Swinton apparently provides prime cuts of “visionary” and “sociopath”, whilst Seo-Hyun provides some nice portions of “hero” and “mascot”.
It’s an amusing piece of promotion, that shows Joon-Ho is keeping his trademark elements of social commentary in the film. Even so, the previous trailer points to a genuinely sweet-natured relationship existing between Mija and Okja, as she tries to save the animal. The official synopsis reads:
For 10 idyllic years, young Mija has been caretaker and constant companion to Okja – a massive animal and an even bigger friend – at her home in the mountains of South Korea. But that changes when a family-owned multinational conglomerate Mirando Corporation takes Okja for themselves and transports her to New York, where image obsessed and self-promoting CEO Lucy Mirando has big plans for Mija’s dearest friend. With no particular plan but single-minded in intent, Mija sets out on a rescue mission, but her already daunting journey quickly becomes more complicated when she crosses paths with disparate groups of capitalists, demonstrators and consumers, each battling to control the fate of Okja…while all Mija wants to do is bring her friend home.
Given the director’s previous work, the talent of the cast involved, and the positivity that surrounds the film, Okja is gearing up to be a movie that many people are looking forward to catching when it becomes available on Netflix later this month.
Okja will screen on Netflix from June 28, 2017.