Rogue One: A Star Wars Story mania is in full effect, with less than two weeks left before the theatrical release of the highly anticipated prequel story. With such high demand for Star Wars branded everything, it should come as no surprise that Lucasfilm owner Disney continues to license out the popular brand to a multitude of clothing and toy companies, and the latest exclusive bit of Rogue One merch is something to help keep Star Wars fans warm this winter.
Rogue One: A Star Wars Story tells the tale of a group of Rebels stealing the plans for the original Death Star, taking place between Revenge of the Sith and A New Hope. Through lots of photos and multiple movie trailers, fans have gotten an early look at many of the new characters that will be in the first of an anthology of stories set in the Star Wars universe. Those fans who like the costumes from the movie and want to feel more like Rebels this winter will no doubt be interested to see a new set of jackets based on what characters wear in the movie.
Columbia Sportswear has unveiled a limited edition collection of Rogue One jackets, based on the clothing worn by protagonist Jyn Erso (Felicity Jones), her fellow Rebel Captain Cassian Andor (Diego Luna), and the armor of the Death Troopers – the elite fighters that belong to the Empire’s Military Intelligence division. Cassian’s jacket’s is priced at $500, the Death Trooper jacket at $450, and Jyn’s jacket at $400. Check out images of Columbia’s Rogue One clothing line below:
The jackets will be available in select Columbia stores and online beginning December 9th. Only nine stores were listed as participants on the Columbia website, including popular shopping destinations like Michigan Avenue in Chicago, 14th Street in New York City, the Mall of America, and Disney Springs. Imperial Stormtroopers will be appearing at select retail locations on December 9th.
In 2015, Disney was the number one global licensor with $52.5 billion in retail sales. A big part of that success was Star Wars, which was the number one toy brand in 2015. Disney has already enjoyed a strong 2016 Star Wars campaign with Rogue Friday, which was held September 30th. New items continue to be announced hitting stores, like a Deathtrooper voice changing mask and Wal-Mart exclusive items.
Source: USA Today
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