‘Noah’ International TV Spots & Poster; Getting 3D Release Outside the U.S.

Published 6 months ago by

There are several “blockbuster-lite” titles releasing this March (see: 300: Rise of an Empire, Divergent), perhaps chief among them being Noah. Paramount’s Biblical epic also carries its fair share of risk, in part because of Requiem for a Dream and Black Swan director Darren Aronofsky’s (drawing from the graphic novel adaptation that he co-wrote) semi-radical take on the religious subject matter – one bound to ruffle feathers, as illustrated by pre-release test screening reactions.

The story of the prophet Noah (played in Aronofsky’s film by Russell Crowe) and the flood is known around the world, so Paramount is also banking on the international box office to help recoup its $125 million investment (not including marketing costs). Furthermore, the studio will be giving Noah a 3D release in non-U.S. markets, as added insurance for healthy returns from around the globe.

According to THR‘s sources, Noah will be still be released in 2D only in the U.S., U.K., Australia and France – places where Paramount expects moviegoers to respond more to “the combination of the pedigree of the director and the cast and the dramatic elements of the story” – but will be available for viewing in (post-converted) 3D in other countries, in addition to the IMAX format in select locations. Paramount has spent an additional $10 million, in order to produce a 3D version of Aronofsky’s film.

You can see the logic here, as 3D features (post-converted and “real” 3D titles alike) often bring in the majority of their theatrical returns from non-U.S. markets, as we’ve seen in recent years with Life of Pi ($125 million domestic vs. $484 million globally) and The Wolverine ($132 million domestic vs. $282 million globally). Those two specific films are fitting of comparison to Noah, since they likewise possess certain qualities that made them more appealing to audiences outside the U.S..

On that note, check out an additional international TV spot and poster for Noah (via CBM):

CLICK FOR LARGE VERSION

noah movie international poster Noah International TV Spots & Poster; Getting 3D Release Outside the U.S.

The visual effects have (arguably) started to look more refined in recent Noah previews that the footage included in earlier theatrical promos, while it seems that Arnofsky’s vision for the spiritual-themed action/adventure has remained largely intact, even after running the gauntlet that is studio interference and test audience feedback.

All things considered, this appears to be one “blockbuster-lite” that should be able to make a lasting impression on most everyone who sees it (be it good or bad) – not much else an artist can ask for, right?

_____

Noah opens in U.S. theaters on March 28th, 2014.

Source: THR, CBM

Get our free email alerts on the topics and author of this article:
TAGS: noah

6 Comments

Post a Comment

  1. Well, I guess it’s ok then since it’s apparently “2D only” in the UK, although I was expecting to have to take my 3D glasses to the screening due to the visuals we should expect.

    Might save me some money though since the UK gets Captain America: The Winter Soldier on March 28th then Noah a week later on April 4th, especially if I can see both in 2D format and not have the excessive 3D price tag.

  2. The trailers, the cast, the new poster… This movie looks AWESOME!!!!! So, I’m already fearing dissapointment.

  3. This story is 50% faithful according to the bible and other 50% made up story. I wonder if this movie including Nephilim – A giant men ever walked on the Earth? Wait and see. Anyway.. Wait, let’s see.. Interesting in this video is that Noah fighting back is false and those people fighting and war at each others is not true and didnt found in the bible. So they made it up to addition more interesting in the movie. One thing they did right is that ark itself is a box.. not a ship according to the bible. I can’t wait to see it. Sorry about my English.

    • Your english is good. And yes, 50% is fiction but so were other biblical movies, specially the ones where the Bible itself doesn’t give much detail, so it makes sense for the filmakers to fill the void. The Noah story is short, and a movie about him wich only showed what’s in the Bible would be like 15 minutes long.
      I hope they show one thing no other version of Noah has ever shown: the fact that God didn’t order him to take one couple of each animal, but seven couples of some animals and one couple of some others. That is in the Bible and makes much more sense because if there was only one cuople of every hervibor, the first time a predator would kill a prey would mean the prey’s extintion.

  4. I understand that the director is an atheist as I was told but just saying. I would like to share with you guys. For those people who believed in God… You should read it.. Bible tell better story than this movie. This movie doesnt make sense. Here: http://beginningandend.com/russell-crowes-noah-film-a-warning-for-christians/

    Cheers.

  5. Very disappointed that paramount are not letting uk audience’s see noah in 3d. Not everybody here dislikes 3d. I would like to feel that they change their mind when releasing on blu-ray.This is not giving the viewer a personal choice.

Post a Comment

GravatarWant to change your avatar?
Go to Gravatar.com and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.


If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it.

Be Social, Follow Us!!