‘Noah’ Super Bowl Commercial: The End Is the Beginning

Published 8 months ago by , Updated March 29th, 2014 at 5:02 pm,

Black Swan director Darren Aronofsky is back with Noah, an adaptation of the biblical story as filtered through a graphic novel that Aronofsky and the movie’s co-writer Ari Handel first developed (in French language) in order to secure financing for the movie. The first Noah trailer raised concerns ranging from the handling of religious material to the fact that the film just didn’t look all that convincing in the visual effects department.

The Noah Super Bowl trailer, on the other hand, seems to do more with less. In just thirty seconds we get the feel of a classic biblical epic, better-looking visual effects, and even a thematic hint about faith and destiny with Noah’s (Russell Crowe) assertion to his daughter Ila (Emma Watson) that this seeming end of days is just a new beginning.

Noah Starring Russell Crowe and Jennifer Connelly Noah Super Bowl Commercial: The End Is the Beginning

…Of course, there’s room in that quote for a person to see shades of the film’s rumored environmental messages. Basically, it would be the idea that the end of man’s time is not the “end of the world” – though we often correlate the two terms. Noah is, in a sense, tasked with helping the beasts of the world survive, so that nature goes on without mankind to drag it down – you see where this is going.

All in all though, this was a better showcase of Aronofsky’s filmmaking talent.

___________________________________________________

Noah opens in U.S. theaters on March 28th, 2014.

Get our free email alerts on the topics and author of this article:
TAGS: noah, super bowl

6 Comments

Post a Comment

GravatarWant to change your avatar?
Go to Gravatar.com and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.


If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it.

  1. Very Nice

  2. I liked the little bits of supernatural stuff towards the end. I’m looking forward to seeing the Nephilim as well.

  3. Appropriately spectacular effects, and distinctive enough to keep this from becoming a prehistoric version of “2012.” Still intending to check out the graphic novel to see what the angle is for this version of the story. I only vaguely remember how the nephilim in the Madeline L’Engle book Many Waters played into that telling of the Noah story … curious to see how much of a role they play here.

  4. “Noah” way I will miss this. It looks like it could be pretty good.
    And the ad for “monuments Men” looks like a winner as well.

  5. Really hoping they don’t screw this up. I don’t feel like hearing the backlash of a Jewish/Christian movie that isn’t accurate to the source.

  6. Im so glad they made a movie about this. One of the best stories from the Bible. This trailer looks so sick. Cant wait!! I already have a ticket for this from AMC theatres in an affordable price.

<-- Taboola Alt -->