Nickelodeon has announced a set of original primetime shows under the programming block NickMom. Evolving the familiar Nick Jr. and TeenNick designated scheduling, NickMom will be launching an upcoming late night block of shows that, according to the press release, will be “a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more.”
Nickelodeon has recently revealed a list of what NickMom will be serving up nightly, including NickMom Night Out, The Judi & Kate Show, Mommy Double, The 5th Hour, It’s Nighttime with Annabelle Gurwitch, Oblivious, and My 63 Moms.
- NickMom Night Out (26 episodes): Currently part of Nick’s late night block. It’s a stand-up comedy show that takes moms out for a night at the comedy club and features comedians Judy Gold, Corey Kahaney, B Phlat and Deena Blizzard, all offering their humorous takes on parenting.
- The Judi & Kate Show: Set to be a real-life, modern-day Laverne and Shirley, following two moms who are video bloggers with a lot to say. The Judi & Kate Show will be a show within a show with a unique take on motherhood. Executive produced by Coolfire Productions (Welcome to Sweetie Pies).
- Mommy Double : Brings in a mommy double to assist moms with getting the job done. Executive produced by Magda Liolis and Eileen Braun (Figure It Out, Bet the House).
- The 5th Hour: A sitcom inspired by morning news shows and hosted by mom comics in the roles of the news team. Executive produced by Mad Cow Productions (Madeleine Smithberg, executive producer The Daily Show with Jon Stewart), Sarah North and Jordan Tilzer (Roar).
- It’s Nighttime with Annabelle Gurwitch : A talk show that looks at the world through Gurwitch’s unique “mom-colored glasses”, executive produced by Gurwitch and Elyse Roth (former The Daily Show producer).
- Oblivious: A game show contestants don’t know they are on, where unsuspecting moms get the chance to answer trivia questions for money. Executive produced by Scott Stone (Stone and Company, Brain Surge).
- My 63 Moms: Completely uneducated about babies, comic and first-time mom Andrea Rosen turns to moms across the USA to tell her everything they think she needs to know. Executive produced by Linda Schaeffer and Barbara Kanowitz Small, with Andrea Rosen.
NickMom senior VP Bronwen O’Keefe had this to say about their new ambitious endeavor:
“Nickelodeon has built a strong relationship with moms over the years, and we see a great opportunity to serve them with content just for them with NickMom. The pick-ups of ‘The Judi and Kate Show’ and ‘Parental Discretion with Stefanie Wilder Taylor’ underscore our strategy to create original content on air, online and for mobile that will tap into the unique humor that moms understand.”
NickMom already has a fully functioning website, with more mom-centric activites. Some of these shows sound moderately interesting at best, but it will remain to be seen if actual moms want to sit and watch programming directed towards what Nickelodeon believes mothers will enjoy, instead of watching general programming that is directed towards, well, anyone with a television. Paternity not required.
Catch the launch of NickMom this fall.