Nickelodeon Creates Primetime Programming For Moms

Published 2 years ago by , Updated March 9th, 2013 at 1:57 pm,

NickMom TV Nickelodeon Creates Primetime Programming For Moms

Nickelodeon has announced a set of original primetime shows under the programming block NickMom. Evolving the familiar Nick Jr. and TeenNick designated scheduling, NickMom will be launching an upcoming late night block of shows that, according to the press release, will be “a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more.”

Nickelodeon has recently revealed a list of what NickMom will be serving up nightly, including NickMom Night Out, The Judi & Kate Show, Mommy Double, The 5th Hour, It’s Nighttime with Annabelle Gurwitch, Oblivious, and My 63 Moms.

Read on for the descriptions of the announced NickMom programming:

  • NickMom Night Out (26 episodes): Currently part of Nick’s late night block. It’s a stand-up comedy show that takes moms out for a night at the comedy club and features comedians Judy Gold, Corey Kahaney, B Phlat and Deena Blizzard, all offering their humorous takes on parenting.
  • The Judi & Kate Show:  Set to be a real-life, modern-day Laverne and Shirley, following two moms who are video bloggers with a lot to say. The Judi & Kate Show will be a show within a show with a unique take on motherhood. Executive produced by Coolfire Productions (Welcome to Sweetie Pies).
  • Mommy Double : Brings in a mommy double to assist moms with getting the job done. Executive produced by Magda Liolis and Eileen Braun (Figure It Out, Bet the House).
  • The 5th Hour:  A sitcom inspired by morning news shows and hosted by mom comics in the roles of the news team. Executive produced by Mad Cow Productions (Madeleine Smithberg, executive producer The Daily Show with Jon Stewart), Sarah North and Jordan Tilzer (Roar).
  • It’s Nighttime with Annabelle Gurwitch : A talk show that looks at the world through Gurwitch’s unique “mom-colored glasses”, executive produced by Gurwitch and Elyse Roth (former The Daily Show producer).
  • Oblivious: A game show contestants don’t know they are on, where unsuspecting moms get the chance to answer trivia questions for money. Executive produced by Scott Stone (Stone and Company, Brain Surge).
  • My 63 Moms: Completely uneducated about babies, comic and first-time mom Andrea Rosen turns to moms across the USA to tell her everything they think she needs to know. Executive produced by Linda Schaeffer and Barbara Kanowitz Small, with Andrea Rosen.

NickMom TV 2 Nickelodeon Creates Primetime Programming For Moms

NickMom senior VP Bronwen O’Keefe had this to say about their new ambitious endeavor:

“Nickelodeon has built a strong relationship with moms over the years, and we see a great opportunity to serve them with content just for them with NickMom. The pick-ups of ‘The Judi and Kate Show’ and ‘Parental Discretion with Stefanie Wilder Taylor’ underscore our strategy to create original content on air, online and for mobile that will tap into the unique humor that moms understand.”

NickMom already has a fully functioning website, with more mom-centric activites. Some of these shows sound moderately interesting at best, but it will remain to be seen if actual moms want to sit and watch programming directed towards what Nickelodeon believes mothers will enjoy, instead of watching general programming that is directed towards, well, anyone with a television. Paternity not required.

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Catch the launch of NickMom this fall.

Source:  Variety

74 Comments

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  1. This is rather interesting, I kind of like the idea.

  2. Nick Mom !!! lol

    WTF cares?

  3. Is it these why they have Lifetime

    • No, Lifetime havs lost there way.

      • *has

  4. This is dumb and desperate. Is nick really that desperate for moms? Nickelodeon can’t make stuff that moms are into. They’re into stuff like Chelsea Lately and 50 Shades of Gray. And nick simply cannot pruduce programming that raunchy. And with the exception of “Oblivious,” all the shows sound horrible. Not to mention that they don’t have abig name star to launch this endevour with.

  5. I spend quite a bit of money on cable just for preschool programming. If I wanted a “mom” network, I’d subscribe to something else. I am very disappointed that they are devaluing my premium channels. I plan on canceling because of the change. I know many other moms who will be doing the same.

    • I agree RJ! My son is autistic and very few TV programs interest him. Nick Jr is the channel he watches most and was ideal for bedtime TV. Now that he has nothing to watch in bed its hard for him to stay in bed. I guess its back to the dvds!

  6. i cant sing but its a good song

    • same here!!!

  7. Come back love on youtube

  8. I hate the Nickmom!!!! Bring back the kids shows

  9. This is pathetic, really!! Nick you really need to go back to The programming from early this year!

  10. I don’t appreciate my kids being subjected to profanity on a station that was created as a “kid safe” programming line up. Really disappointed that nick jr sold out. Moose A Moose is rolling in his grave!!!!
    Disney would NEVER do this to their jr audience
    For the record, as a west coast viewer these shows are coming on at 7pm….right when my kids ask to watch their “pre bedtime” show.
    Fail Viacom…..FAIL.

    • Seriously? More “reality” TV?? and on Nick Jr.? Come on!!! In CA these shows are coming on at 7pm, just when I’m giving my toddlers their bottles and trying to calm them down with their favorite shows. I can watch Mom reality shows on TLC (which also rarely shows anything having to do with LEARNING, as it was THE Learning channel after all). Create Nick Mom, if we HAVE to have these shows!! leave Nick Jr. for the kids!!!

  11. I hate that they changed nickjr! I’m a mom and the last thing I want is to watch “mom” stuff on nickjr. It’s on for my kid. Now I my have to switch to Disneyjr!

  12. This has got to be the dumbest change ever…you take the only decent toddler channel an turn it into crap…bring 24 hour nick jr back…my kid stays up late an it was nice to have something decent left on tv late night. Dumb dumb change! Major thumbs down:(

  13. I am HORRIFIED by Nick Jr. my youngest often has bad dreams or wakes up during the night….when he goes through these periods I leave Nick Jr on in his room with the volume low. It helps him wake up and realize “i’m ok, this is my room” and the cartoons calm him. I went in last night about 10 to check on the boys and they had some Mom shows and AND THEY WERE TALKING ABOUT SEX AND PLEASING THEIR HUSBANDS! REALLY?!!!!!! This is Nick JR!!! JR!!! NOT OK NOT OK NOT OK!!!! I know so many parents that use Nick Jr as their go to station when the kids are up late, sick, bad dreams, calming them down, etc.

  14. My 2 yr old grandson would be watching his favorite cartoon till his mom pick him up at 11pm. Now this junk with all the other channels they have for mom’s to watch.
    Now I have to go to another room and put a DVD on for him.
    Very disappointed.

    • Agreed, I do the same thing with my son when he is afraid of the dark and it felt good knowing what is going to see at all times!! Hate Nickmom!!

  15. Being a west coast family I find NickMom to be a big mistake. Never mind the time zone issue, this is not the programing I signed up for when I committed to my DTV contract. Thanks for nothing NickMom, hope you appreciate your few east coast viewers.

  16. This is so dumb. There are plenty of channels us mom can watch 24/7. I am pissed about this change. Now I switch to PBS Sesame Street or Disney. Nickelodeon, leave nick mom to RIP. it’s for kids. I was up all night with my daughter who has a cold and I usually rely on nick jr to help ease her nights when she is sick. This is dumb and I hate it.

  17. I hate this idea. I want a channel that is kid friendly all of the time, especially when my son can’t sleep at night and he wants to watch cartoons. I used to know that NickJr was safe and without issues. Now, that is no longer the case.
    I was shocked at some of the humor ridiculing children that came from a comedian on this channel. That is hypocritical at best. How can a children’s channel support shows that are against the ideal vision of the show?

  18. I was under the impression that it was going to be a separate station on TV like they have TeenNick and their other stations.

    Nickelodeon should look into that.

  19. This is the most ridiculous thing y’all could have ever came up with. I usually don’t leave reviews but can you please turn nick jr back to kids only. There are more than enough channels that mom’s can watch. My child looks forward to staying up late on the weekend to watch her favorite shows and now y’all got a stupid nick mom n she has to watch something else. This is really disappointing take it to Disney or the Cartoon Network but give the kids back their nick jr. That was the stupidest choice y’all could have ever made!!!!!!!!!!! A damn nick mom who cares!!!!!!

  20. This is by far the stupidest thing ever. My daughter looks forward to staying up late on the weekend. Please give the kids back their channel. There are more than enough adult channels for the adults to watch

  21. ““Nickelodeon does not support or condone the use of graphic or vulgar language on any of our platforms,” the network said in a statement in September 2012.”

    Obviously, they lied, because NickMom is now airing!

    And the language is not the worst of it.

  22. This was such a stupid move. The concept sucks. As an earlier post said….there are HUNDREDS of channels dedicated to adults and so few for kids. The content is highly inappropriate for kids. Guess Nick Jr just lost another viewer. Hello Disney Jr. Maybe when their ratings tank the kids will get their shows back. Such a poor poor business move.

  23. I had TO go up two packages in order to have Nick Jr. in my line up. I have 3 kids under 8. They live for this channel. Now instead of having sweet evening TV they get to choose shows that are not educational or nothing. I subscribe to Nick Jr. is so I can watch my favorite shows that are not kid friendly. I hate this!!! If they don’t abandon this idea I will drop them and switch back to SPROUT or QUBO!

  24. Attention Parents! There is a parental movement to end the tragedy and epic fail that is Nick Mom.

    Many pages and groups to join on Facebook and a website dedicated to the cause:

    Make sure you are on all the Cancel/Non More/Mothers and Fathers Against/Parents Against Nick Mom facebook pages and groups. Great way to network and cover all your bases!

    There’s a new website that has some of Viacom’s exec’s emails to write your letters:
    http://www.cancelnickmom.com/

  25. Why Nick Jr. ? Put it on one of the other nickelodeon channels. Not that I would watch it anyway, but atleast my child would be happy. As a parent that’s all that matters is that my child is content and can watch tv that is educational and enjoyable. You have ruined that. It is absolutely appalling that I go to turn cartoons on for my child and they are talking about “douching” and the female orgasm. If I wanted to hear anything about stuff like that I would watch porn. I will definayely be boycotting Nickelodeon in every way possible.

  26. VERY UPSET WITH CHANGE! The only time I get my daughter to settle down is watching Yo Gabba Gabba and Dora and the rest of the nightly shows. I would love for my baby to go to bed at 7pm or 8pm but because of schedules it’s impossible. We live in a different culture today and more parents are both working. This sometimes mean later nights. I changed it to cartoon network not knowing the profanity after a certain time. So needless to say I subjected my daughter to about 5 sec of foul language. I should’ve did my research but
    still why take the only decent educational program. AT&T uverse had a really good Christian cartoon but since we switch to Dishnet it’s no longer available. I wonder if there is anything that can be done. I guess I need to DVR all the day time shows on nick jr.

  27. VERY UPSET WITH CHANGE! The only time I get my daughter to settle down is watching Yo Gabba Gabba and Dora and the rest of the nightly shows. I would love for my baby to go to bed at 7pm or 8pm but because of schedules it’s impossible. I changed it to cartoon network not knowing the profanity after a certain time. So needless to say I subjected my daughter to about 5 sec of foul language. I should’ve did my research but
    still why take the only decent educational program. AT&T uverse had a really good Christian cartoon but since we switch to Dishnet it’s no longer available. I wonder if there is anything that can be done. I guess I need to DVR all the day time shows on nick jr.

  28. VERY UPSET WITH CHANGE! The only time I get my daughter to settle down is watching Yo Gabba Gabba and Dora and the rest of the nightly shows. I would love for my baby to go to bed at 7pm or 8pm but because of schedules it’s impossible. I changed it to cartoon network not knowing the profanity after a certain time. So needless to say I subjected my daughter to about 5 sec of foul language. I should’ve did my research but
    still why take the only decent educational program. AT&T uverse had a really good Christian cartoon but since we switch to Dishnet it’s no longer available. I guess I need to DVR all the day time shows on nick jr.

  29. This stuff is dumb do us moms a favor and stop

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