Now that all the negative buzz is finished (well…Universal and Marvel hope that it is) it’s time to unleash the marketing campaign for The Incredible Hulk.
Empire magazine has two new pictures from the new Hulk reboot and they show they size and scale of the new Hulk and they have a very Mulder and Scully-esque picture of Ed Norton and Liv Tyler standing in a laboratory – wow!
If you can’t get enough Hulk and you want to spend your hard earned cash on Hulk merchandise you can check out the film’s promotional parteners which include – Burger King, 7-Eleven, Kmart, Best Buy, Pringles and Sargento, Airheads candy and Hasbro toys.
To see the new pictures in their full glory continue reading.
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The Incredible Hulk opens on June 13, 2008.
Sources: Comingsoon , Empireonline and Brandweek
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40 Comments
OK, I give…
The shot is pretty cool, but then I’m slapped in the face by the obvious, which is…. (here we go again…) HIS PANTS!
Look I forgive a lot in these films, you know, him turning green and gets a really dark hair etc. But then, if they add such details to his look like his torn pants, then can someone please explain to me how it is that his pants, while torn can also grow GOD only knows how many sizes?
I mean the poor sap has to walk around knowing that he’ll rip another pair of jeans into pieces, so I gather he’s got a ton of pants at his home right?
Yeah not that relevant, but then, when you look at something like this photo, you really CANNOT help but think about how tiny Ed Norton is and then look at how big Hulk gets. Again, in comics this works, but in the movie, I’m left wondering about pointless things like that.
The only hope for me not noticing it, is if the movie actually turns out to be good.
I’m still looking forward to Iron Man, Wall•E, Indy 4 and maybe even Batman… aw heck, throw Batman in there as well…
Haha good point Stephen. I’m guessing were supposed to “suspend disbelief” on that.
Or maybe they’ll address that in this new film.
Maybe Banner, Hulk’s out at somepoint when he goes to by pants and ends up in the Large double+ size of Target. (marketing ty-in).
We see him “aaarrgghhh” he’s pissed cause hes naked and getting some laughs from the guys in Sporting goods as they run away.
He looks down and grabs a pair of pants. (Kinda like a terminator would look for an outfit). Puts them on “aaaarrrgghh”. And rips them a little at the ends cause there just not a perfect fit.
We see him grab like 30 pairs as he’s “aaaaaarrggHhhhh” leaving so he’s allways got spare pants and we now know the origin of the pants…….
Marvel you guys can contact me thru Vic. Thanks.
I’d like to see how that would play out on a test audience?
I Still think this movie is gonna stink big time!
790, All I can say is… PETITION!!!
WE HAVE TO HAVE THAT IN THE MOVIE!!!!
Like Snakes on the Moth@% ing Plane had that scene put in for the fans!!!
ok, kidding, but still in a Bill and Ted’s Excellent Adventure kind of a way, I’d actually love to see that scene!
Good one!
Maybe he wears those Chuck Norris, stretch-karate jeans.
Vic
Lol Stephen.
Vic I’m pretty sure Target has those stretch-karate jeans.
So that could work…
Btw. I don’t think this film will put up Iron Man numbers.
Unless it gets out that Iron Man makes a appearence.
Gotta love that Empire cover!
Does the Hulk have three fingers or four? Cuz if he has three…well, it gives a whole new meaning to “puny human.”
Ok, ok, I got it! The gamma radiation that increases Bruce Banner’s mass also increases the mass of the pants. Oh, wait a minute, then why doesn’t the shirt also increase mass? Ok, I know! The shirt’s mass doesn’t increase fast enough because of the flimsiness of the material.
Right?……..Right?
Alright, I’ll stop smoking those special cigarettes.
)
The pants absorb his gamma radiated body heat, and thus they contain somewhat similar properties so the pants hulk out too!!
In fact, if he were to take the pants off, they’d go on their own rampage bouncing through the sky.. without the hulk.. sheesh, don’t you guys know anything.
OK, back to .. reality(?) of the heroes:
I know with some heroes, they have an aura that encapsulates their clothes.. flash, superman, etc.. at least I think I remember that..
Anyone got anything better???
Actually, if ABC’s Lost can get away with murderous killer smoke tendrils, then I can accept most anything else!
A stoner christian that’s into klingons.
John do you live in LA?
Bruce that’s the first I’ve ever heard that Hulks pants can fly off and go on a rampage. Can you tell me what issue that is in?
I’m sure it’s in an upcoming issue for sure.. It was an ‘adult beverage’ inspired inspiration!! I’m “stretching”. dOH!!
I go with the stretching pants idea. I mean Bruce probably would be prepared for when he turns into the Hulk and why the heck do you want it so realistic. I mean I sure don’t want to see a naked Hulk.
Hulk meets Scooby Doo and the gang.
Hulk pants scared.
There’s the Youtube assignment for the week.
This is all Stephans fault!!!!
Marco were all just joking around.
However…
I bet they do address this somehow in the film.
Kahless typed:
{{Alright, I’ll stop smoking those special cigarettes}}
Bruce Simmons typed:
{{killer smoke tendrils}}
Between the two of you, somehow I think you’ve spoiled the ending of Lost.
LOL
Everyone knows that Lost dosnt have an ending.
Gheesh.kaBeesh.
Great…
I can just see it… Next time I go to the office, Ed Norton will be there with a baseball bat wearing a T-shirt saying “Hunk HAS SPECIAL PANTS!!!”.
I’m sure he’d beat the tar out of me too!
Just cause I asked about Hulks pants… That was my first mistake, the second would be, when I ask him if Hulk also gets a hair cut every time he turns back to his normal tiny self?
Good times… Remember the good times we’ve had friends… in case he does track me down and blame the box office outcome on me…
lol Stephen. You’ll be ok.
The pants can’t get you.
Pants have no online access.
Hahah f you pants!!
A stoner christian that’s into klingons.
John do you live in LA?
Well, I’m from LA….Lower Alabama.
)
Lol John, I was gonna say if your from around here we could have a drink and discuss Klingons.
O’well…;-)
WOW!
Looks great. I can’t wait to see this.
Hopefully there’ll be a second trailer with Iron Man.
790 or anyone on Screen Rant,
If any of you are ever in the Washington, DC area, just send me an e-mail at iamborghue at aol.com, and we can meet somewhere.
John,
I’ve modified you email address slightly so that it doesn’t get grabbed by spambots and you start seeing a lot more spam than you get already.
Vic
Screen Rant.
We don’t just do reviews!!
We’re always look out for our readers!!
LOL, hey man, especially with our “regulars” I feel like we’re friends and I have to keep an eye out for them.
Vic
Guys, think practically here:
Does anyone really want to see the Hulk “au-natural”? ‘Cause as much as the pants-stretching doesn’t make much logical sense, all I can think is “Thank merciful Heaven they do!”.
(Vic’s brain flashes back to that idiotic scene in ‘Beowulf’…)
Vic
Vic, did you say “flash”? Anyway, why flash so far back, when your TMI review of Sarah Marshall is still ringing in our eyes.
Yeah……he’s probably like a steroid guy anyway.
….and you know what they say about them lol.
Jimmy, no pun intended, lol. Actually I mentioned Beowulf since it had naked fight sequence, which relates to the above comments more than Sarah Marshall.
Vic
I’m one of the millions who did NOT see Beowulf for the two weeks it was in the theatres–btw it jumped straight from the cinema to DVD…didn’t go to second run theatres.
I’ve modified you email address slightly so that it doesn’t get grabbed by spambots and you start seeing a lot more spam than you get already.
Vic
You’re my guardian angel, Vic. Thanks.
I don’t like the way the Hulk looks in that picture. It would seem that his torso should be bigger. I think Ang Lee’s Hulk looked a lot better.
I second John’s perspective.. Despite the story line, I thought Lee’s Hulk was pretty dead on with what I had in my head for the big green guy. All bouncy and angry and never getting any rest while everyone persecutes him for being who he is.
I enjoyed Ang’s depiction also. He captured the look and power of the Hulk (by the way, did you know he was once GREEN?). I like the comic book panel motif. I didn’t even object to the psycho background. To me it added understanding to what fueled Banner’s anger.
I suspect that the most objectionable aspect was the Hulk’s size in relation to his anger. I suspect they added that into the movie after realizing that the Hulk’s relative size was rendered inconsistently.
Jimmy the C,
Even though I had problems with Ang Lee’s version taking too long to get to Hulk, the bad ending with Hulk fighting, what, Absorbing Man, and, like you said, Hulk growing in conjunction with his anger, I thought the movie was pretty good.
They should have a 3rd sequel, called HULK’S PANTS!
About Bruce’s world-wide mission for a pair of pants that will fit both himself and the Hulk.
I am SO psyched for this movie. I think it’s going to be a marked improvement on the tone of the last one, and I think it will reinvigorate the franchise for further movies that keep getting better.
Djo, I’m glad you see it our way… ;p
Ok Here’s a mini spoof treatment for HULKS PANTS!
THE HULK 3
RAIDERS OF THE LOST STRETCHY PANTS!
Bruce, fed up with the large bills from the hairdressers and cheap tight jeans, he goes on a mission to recover the pants of all pants. These jeans are the first organic atom pants constructed in Japan. Hopeful, Bruce takes the first flight to Japan to recover this amazing new pair of pants. But there’s an amazing obstacle about to interfere with Bruce’s plan. This time, Bruce is confronted with the most evil kind of horror… his MOTHER! She’s back! and this time she’s about to dress him like a 4 year old with suspenders and everything! But that’s not the only obstacle… The super villain Tyra Banks has a legion of superficial friends to help her hunt down these mystical and awesome pair of pants. Because those pants are the ONLY thing that can save her ratings and celebrity status…
…..Blah…
I ran out of gas at “Bruce, fed up…”
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