[Update: World broadcast premiere for Avengers: Age of Ultron trailer will debut during ABC’s premiere of American Crime on Thursday at 10pm EST.]
Marvel Studios has released two full-length trailers so far in its promotion of Avengers: Age of Ultron to go along with official photos, interviews and a few artistic renderings of new and returning characters. Those two teasers however, were largely the same, and the most revealing assets and information have instead come from unofficial leaks and promotional art.
To their credit, it’s a good thing Marvel and writer-director Joss Whedon are holding back this time around. The arguably overbearing marketing of the first Avengers team-up was understandably too revealing. Disney and Marvel had to put everything behind The Avengers to guarantee its success, and it worked. Now that the Marvel brand has been solidified and sells itself (Iron Man 3, Captain America 2 and Guardians of the Galaxy all broke various box office records), they can hold back this time around and savor the theatrical experience for moviegoers.
There’s still much more to come on the marketing front as we approach spring and the beginning of the summer movie blockbuster season for which The Avengers 2 kicks off in the first weekend of May. An entirely new Avengers 2 trailer might even be on the way within two weeks if The Projection List’s schedule of upcoming trailers is to be believed.
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They claim that during the midseason premiere of Marvel’s Agents of S.H.I.E.L.D. season 2 on ABC March 3rd, a new full-length Avengers: Age of Ultron trailer will debut. It’s a projected date and nothing official has been announced (Marvel TV will not confirm yet), but it fits with Disney-Marvel’s trans-media marketing as of late. The first Avengers 2 trailer was planned to release during an episode of AoS as well.
It’s also fitting since Agents of S.H.I.E.L.D. was crafted based on the events of The Avengers and we know the show, like it’s done to a limited extent with previous Marvel movies, will tie-in with events of Age of Ultron. If anything, it’s another way for Marvel to boost ratings for the show’s return after an epic cliffhanger.
There are rumors Hawkeye (Jeremy Renner) may show up during the remainder of the season and we know Lady Sif (Jaimie Alexander) will return to the small screen as well for an episode. Add in the recent news that Adrianne Palicki (who plays Mockingbird in the series) has become a regular cast member who will likely pop up in the films eventually, and Marvel is taking the show more seriously than ever in how it fits in with the Marvel Cinematic Universe. We won’t even get into the introduction of the Inhumans in the show…
As for the trailer, we can only hope the next look at Avengers: Age of Ultron footage features new footage. We’re not looking for spoilers, but fans are eager to see Paul Bettany’s new character, Vision, in action.
Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Evans as Captain America, Chris Hemsworth as Thor and Mark Ruffalo as The Hulk. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Samuel L. Jackson as Nick Fury, Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill and Stellan Skarsgård as Erik Selvig, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Wanda Maximoff, played by Elizabeth Olsen, and Pietro Maximoff, played by Aaron Taylor-Johnson, and meet an old friend in a new form when Paul Bettany becomes Vision.
The Avengers: Age of Ultron releases in theaters on May 1 2015, followed by Ant-Man on July 17 2015, Captain America: Civil War on May 6 2016, Doctor Strange on November 4 2016, Guardians of the Galaxy 2 on May 5 2017, Spider-Man on July 28, 2017, Thor: Ragnarok on November 3 2017, Avengers: Infinity War – Part 1 on May 4 2018, Black Panther on July 6 2018, Captain Marvel on November 2 2018, Avengers: Infinity War – Part 2 on May 3 2019 and Inhumans on July 12, 2019.
Source: Projection List (Hat tip Nicholas)