It’s been public knowledge for many years now that Netflix has been trying to expand its original content offerings. But new reports indicate the amount of projects under the company’s belt may be on the verge of increasing to insane levels.

In a new report, Netflix Chief Content Officer Ted Sarandos stated at the UBS Global Media and Communications Conference in New York that he wants to take the company’s content slate to a place that will allow it to premiere a new season of a new or existing show every three weeks.

The executive reportedly went on to add (via Ad Age):

“[Netflix] will eventually be the largest producer of original content in the world.”

While the company does have a vast slate under its belt that features the likes of House of Cards, Orange is the New Black and four upcoming Marvel series, claiming to soon be the number one producer of original content worldwide is a tall order, especially given the factor that made the company big in the first place.

Orange is the New Black Ensemble Poster Netflix Wants to Premiere Nearly 20 Original Shows a Year

In order to reach the new season every three weeks goal, Netflix would have to increase its internal output of shows by a multiple we’ve yet to see from them, and what would that mean for the vast amount of library content that draws in so many of its users? House of Cards is fun, but many are coming to Netflix because it’s the exclusive streaming home of series such as Breaking Bad and The Walking Dead. If Netflix starts making itself a competitor to those content producers (Sony and AMC in this case), what are the odds those shows remain on the service?

There are ways in which Netflix is doing some great work in terms of expanding its audience – such as developing Spanish and French language series, a non-scripted series from the folks behind Jiro Dreams of Sushi and a new late-night series from Chelsea Handler – but there are other decisions being made that seriously make us wonder if Netflix has grown too big for its own good. Even HBO, a company that’s become known for its streaming content, still maintains a hefty amount of licensing deals in order to fill gaps in its schedule – something they’ve done since the inception of the station – and they’ve done that by remaining an ally as opposed to a competitor to other studios. Should Netflix go down this road, there’s no telling how things will shake out for them and their existing relationships.

Kevin Spacey In House of Cards Season 2 Netflix Wants to Premiere Nearly 20 Original Shows a Year

But, all that aside, there’s also the matter of Netflix content being special. Part of why people flock to it in droves is because a Netflix original series is an event. When House of Cards premiered, viewers took to twitter in mass to share their experience with one another, and they did so because House of Cards was something new and different. The more Netflix releases original content to the masses, the less special it becomes, and one has to imagine a new original every three weeks could be the nail in the coffin of eventfulness for the company’s various series.

Source: Ad Age

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