Netflix Deal ‘Monetizes’ Marvel Characters Who Were ‘Never’ Going To Get Films

Published 1 year ago by , Updated November 12th, 2013 at 3:07 pm,

Marvel TV Shows Luke Cage Daredevil Netflix Deal Monetizes Marvel Characters Who Were Never Going To Get Films

Joss Whedon’s Agents of S.H.I.E.L.D. on ABC is to Marvel TV what Iron Man was to Marvel Studios – the first building block in a larger, connected scheme. Beginning in 2015 with Daredevil, Marvel’s TV division will begin to launch one of four officially announced upcoming series on Netflix, leading to a crossover miniseries event dubbed The Defenders.

The other three connected shows, all based in New York’s Hell’s Kitchen, follow Marvel superheroes Jessica Jones, Luke Cage and Danny Rand (Iron Fist) – finally giving screen time to characters who’ve been talked about for years but never pushed into feature film development. As it turns out, they’re simply characters who were never going to get a shot on the big screen.

Marvel Studios President of Production Kevin Feige will tell you that the film division has a rough outline of their plans going all the way up until 2021, a schedule that defines what projects and characters will make up “Phase 3” and “Phase 4″ of the Marvel Cinematic Universe. According to Disney CEO Bob Iger, who spoke with analysts during a fourth quarter earnings meeting for The Walt Disney Company yesterday, the confirmed characters are described as “not among the most popular” and for Marvel, “were never going to become feature films.”

jessica jones2 Netflix Deal Monetizes Marvel Characters Who Were Never Going To Get Films

Iron Man wasn’t among the most popular characters when it debuted in 2008 and before word of Guardians of the Galaxy getting an adaptation began to spread online, very few people knew their stories, but we do understand what he means. The truth is, there are big movie plans in place for years to come and the characters and feature films placed into development are all building towards bigger goals and adding something “different” to Marvel slate.

Iger continues, explaining that the Netflix deal is a “win win deal” for Disney and the service provider, but there’s an obvious extra “win” for fans who will have the ability to watch an entire 13-episode season without commercials, in one big marathon run on Netflix. He added that bringing these multiple, connected programs to Netflix “is a great opportunity to monetize some great characters.”

While the official announcement yesterday didn’t mention the possibility of the shows and miniseries being connected to the Marvel Cinematic Universe, we expect them to be. If certain characters prove popular, they could then potentially show up on the film side, perhaps one day joining The Avengers. Either way, more diverse characters are getting screen time and Netflix model allows the creators to have more freedom in storytelling and in tone.

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Agents of S.H.I.E.L.D. airs on Tuesdays @8pm on ABC.

Thor: The Dark World releases November 8, 2013, Captain America: The Winter Soldier on April 4, 2014, Guardians of the Galaxy on August 1, 2014The Avengers: Age of Ultron on May 1, 2015, Ant-Man on July 31, 2015, and unannounced films for May 6 2016, July 8 2016 and May 5 2017.

Follow Rob on Twitter @rob_keyes for your Marvel movie & TV news!

Sources: Deadline, Zacks

Follow Rob Keyes on Twitter @rob_keyes
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  1. I am pleased to see Marvel & DC going in this direction: TV viewing gives the fans more opportunity to see characters they would enjoy seeing without having to wait to see if they get their own movies. This has to profit Marvel and DC, as well as Netflix, and of course the fans benefit as well. I hope this is a successful strategy, that will eventually allow for even more expansion! As an avid Netflix viewer, this is right in my preferred territory. Hats off to all in this deal (Marvel), as well as for announcements by DC such as regards Hourman, a favorite of mine as well.

  2. Does he know there was already a daredevil movie…..
    and it was alright for the time.

    But these are street level heroes and could all make good tv.

    • Daredevil should definitely get a reboot since he is a pretty hardcore character who is able to hold his own against some of the deadliest characters and villains in the marvel universe so it is only logical that daredevil should make a comeback.

  3. I’d like to see Emmy nominee Rupert Friend as Iron Fist.

  4. It’s actually a brilliant move. Love Marvel, love Netflix. I’ve actually had it with Agents Of Shield, not wasting any more time on that shiny pile of kiddie crap, but these shows could very well turn out to be awesome. Imagine who else tey can introduce through them, Misty Knight, Colleen Wing, Tarantula, Moon Knight, Dragon… and the possibility of Big Bad Frank Castle lurking in the background.

    • As long as those shows are more mature in tone and atmosphere I am in !
      Hope something in lines we find on HBO or Person of interest even !

    • Does it have to be only on Netflix? I don’t subscribe but i still want to see those shows.

    • Hey! I like Agent of Shield.

  5. Ving Rhames for King Pin

    • Too soon, bruh.

  6. Well, obviously the shows should take place in the MCU. I hope since its on Netflix it can be more serious/graphic than Agents of SHIELD.

  7. I wonder if Marvel will let Fox do X-Men TV

    • Inhumans has been rumoured for a long time to be the 2017 movie Marvel Studios are making with Vin Diesel as Black Bolt.

      As for Namor, Universal hold the rights to him.

      • Isn’t being Inhumans the explanation for QuickSilver and ScarletWitch for the next Avengers? I suppose Extremis could be the explanation for Inhumans?

        • I got no idea but Quicksilver used the Terrigen Mists in Son Of M to get his powers back and I assume the Inhumans will use those same mists if they are getting their own movie.

  8. They should combine Lue Cage and Iron Fist into one series and have Punisher as the 4th series. But either way I’m excited

    Do the movie rights for Xmen/Spidey/FF/Surfer etc extend to Television? or is Marvel free to use those characters on the small screen?

  9. An Runaways animated series would be awesome.

  10. Matt Smith as Daredevil….. I’m not a HUGE Doctor Who fan but I don’t hate the idea. ..

  11. Could’ve sworn Luke Cage was based out of Harlem this whole time
    Btw, I’ve been to Hell’s Kitchen, it’s really not that bad there… lol

  12. I am really looking forward to seeing Luke Cage get some air time. Nice job Marvel.