If there’s one thing fans can always count on the Muppets to do, it’s to aim a good-natured barb squarely in the direction of popular culture. Case in point, the gang’s 2011 big-screen revival – simply titled The Muppets – was accompanied by marketing material that served to parody many of the films that released in the months prior to the theatrical debut.
That film’s trailers delivered fun send-ups of films like Girl with the Dragon Tattoo and The Hangover: Part II, but its sequel is taking a different (and perhaps more ambitious) approach. Rather than going after specific films, Muppets Most Wanted is instead taking on the social media juggernaut known as Twitter. We’ve already seen a tongue-in-cheek TV spot centering on the brewing online anticipation for the new film. Now we have an even timelier take on the Twitter-verse.
The above video – wisely posted on the official Muppets Studio YouTube page on the very same day as the 2014 Golden Globes – takes aim at awards season and shares fans’ supposed outrage that the not-yet-released Muppets sequel has been unanimously ignored by awards committees this year. Even better, the spot perfectly skewers the type of silly conversations that often populate Twitter in a surprising way that totally fits within the Muppet sensibility.
One of the best aspects of the way Disney has approached the marketing materials for these last couple of Muppet films is that they manage to convey the essence and tone of the projects they are promoting without giving away the experience or divulging too many plot details. Sure, the full-length theatrical trailer goes into greater detail about the premise of the film, but this kind of short-but-sweet take manages to avoid the continuing complaint that film trailers are too long and far too filled with spoiler material.
After all, if the key to comedy is surprise, why would fans of the Muppets want every gag in Muppets Most Wanted given away before they even enter a theater? Less is more, as this spot proves. Whether the film will prove a worthy follow-up to the Oscar-winning 2011 film (read our review) is another question.
What do you think of the latest teaser for Muppets Most Wanted? Does it make you more excited to check out the film? Sound off in the comments section below.
Muppets Most Wanted hits theaters on March 21, 2014