It’s safe to say that there is a healthy amount of anticipation surrounding the season 2 premiere of Mr. Robot. After season 1 took everyone by surprise and became a breakout hit of last summer, there’s been a great deal of speculation about where the story of Elliot Alderson and f-society would go next. After a flurry of casting announcements and the revelation that series creator Sam Esmail would be directing each and every episode in the second season – thereby ensuring the sort of aesthetic consistency that shows like True Detective season 1 enjoyed and parlayed to great success – it seemed like all fans had to do was wait.
Then came word that, in all the excitement of the next chapter hitting living rooms soon, USA was expanding season 2 to include two additional episodes and an after show – because what’s the point in being part of the zeitgeist if you don’t have your own after show? And as Mr. Robot prepares to join the growing after show ranks alongside The Walking Dead, Fear the Walking Dead, Preacher, Breaking Bad, and Game of Thrones, it seems that the anticipation for the premiere has just become too much for USA to bear.
And, in the sort of move that you’d expect from an anarchic hacker collective, the season 2 premiere, ‘eps2.0_unm4sk-pt1.tc’ was made available to watch online – but you had to be on the ball, because you could only watch it for a limited time.
As you can see by the announcement, the Mr. Robot Twitter account was delivering the content and the website where the premiere could be watched, before promptly pulling it offline and moving it somewhere else. After being available on Twitter, Snapchat – Buzzfeed Discovery Channel, YouTube, and on usanetwork.com, the premiere has vanished, leaving only a handful of video not found statements in its wake. While there were plenty of opportunities to tune in, the fact that all times were Eastern might have been prohibitive for some – though it is a Sunday, so there is a greater chance that more people caught on before the video was unceremoniously yanked from the interwebs.
As far as publicity goes, this is definitely on brand for Mr. Robot, and it will likely have a lot of people talking about how they narrowly missed out on seeing the premiere or missed out altogether, and now they have to wait and see it when it airs on Wednesday night like all the others trapped in their comfortable complacency that f-society wants so desperately to shake us out of.
Mr. Robot season 2 will premiere with back-to-back episodes on Wednesday, July 13 @9pm on USA.
Source: Mr. Robot