‘Modern Family’ & ‘Hawaii Five-0′ Top DVR Ratings; ‘Supernatural’ & ‘Fringe’ Gain

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modern family cast top dvr Modern Family & Hawaii Five 0 Top DVR Ratings; Supernatural & Fringe Gain

Television’s busiest number-crunchers at TV by the Numbers have released their list of the most-recorded shows in America, with ABC’s Modern Family leading the pack. Shows like House, The Event and Supernatural got a significant bump in addition to first-run ratings.

Recorded episodes are making up a bigger and bigger chunk of the television audience, and the trend has been consistent for the 2010-1011 season.

For example, Modern Family scored an average of 11.2 million viewers for every live episode, plus 3.5 million DVR viewers – a whopping 31% increase.

The landscape of television continues to shift as more and more homes are equipped with place-shifting DVRs. While most of the shows in the top 20 aren’t in serious danger of cancellation, the ratings bump from DVR viewers in the first seven days after a live episode do show a shift in the viewing habits of television fans

Without further ado, here’s the top 20 DVR’d shows by total gains in viewership:

1. Modern Family – 11.2 million live viewers, 3.5 million DVR viewers, +31%

2. Hawaii Five-0 – 10.9 million live viewers, 3.6 million DVR viewers, +30%

3. The Mentalist – 14.5 million live viewers, 3.0 million DVR viewers, +21%

4. Grey’s Anatomy – 11.3 million live viewers, 2.9 million DVR viewers, +26%

5. Glee - 10.9 million live viewers, 2.7 million DVR viewers, +25%

6. Criminal Minds – 13.6 million live viewers, 2.6 million DVR viewers, +19%

7. NCIS - 19.7 million live viewers, 2.5 million DVR viewers, +13%

8. Castle - 10.7 million live viewers, 2.5 million DVR viewers, +24%

9. House - 10.0 million live viewers, 2.5 million DVR viewers, +25%

10. Blue Bloods – 11.3 million live viewers, 2.5 million DVR viewers, +22%

11. Body of Proof – 11.2 million live viewers, 2.4 million DVR viewers, +22%

12. CSI - 13.3 million live viewers, 2.3 million DVR viewers, +17%

13. The Big Bang Theory – 12.6 million live viewers, 2.3 million DVR viewers, +18%

14. American Idol (Wednesday) – 24.0 million live viewers, 2.3 million DVR viewers, +9%

15. The Good Wife – 11.8 million live viewers, 2.3 million DVR viewers, +19%

16. Bones – 10 million live viewers, 2.3 million DVR viewers, + 22%

17. Harry’s Law – 9.4 million live viewers, 2.2 million DVR viewers, +24%

18. The Office – 7.3 million live viewers, 2.2 million DVR viewers, + 30%

19. NCIS: Los Angeles – 16.2 million live viewers, 2.2 million DVR viewers, +13%

20. Private Practice – 7.6 million live viewers, 2.0 million DVR viewers, +26%

fringe season 3 finale Modern Family & Hawaii Five 0 Top DVR Ratings; Supernatural & Fringe Gain

And here’s the top 10 percentage gainers in the key 18-49 demographic:

1. Fringe - 1.6 million live viewers, .9 million DVR viewers, +56%

2. Chase (Saturday) – .6 million live viewers, .3 million DVR viewers, +50%

3. The Good Guys – .7 million live viewers, .3 million DVR viewers, +43%

4. The Event – 1.7 million live viewers, .7 million DVR viewers, +41%

5. Supernatural - 1.0 million live viewers, .4 million DVR viewers, +40%

6. Outlaw (Saturday) – .5 million live viewers, .2 million DVR viewers, +40%

7. Parenthood - 2.1 million live viewers, .8 million DVR viewers, + 38%

8. Hawaii Five-0 – 2.9 million live viewers, 1.1 million DVR viewers, +38%

9. Modern Family – 4.5 million live viewers, 1.7 million DVR viewers, +38%

10. Friday Night Lights – .8 million live viewers, .3 million DVR viewers, +38%

As you can see, a lot of struggling shows have huge portions of their audience recording live episodes, like Fringe with over half its numbers coming from DVR viewers. And a lot of the most-DVR’d shows have been cancelled, including Chase and The Event. The reasoning is simple: recorded viewers are less valuable than live viewers, because they have the ability to skip commercials – i.e. the things that are paying for the shows themselves.

Even though DVR information is being made available to TV networks and ratings tabulators, the industry has to yet to develop a way to provide a monetary return for those DVRing their favorite show – especially with 80% of non-live viewers skipping through the commercials. Remember, if one of your favorite shows is teetering on the brink of cancellation, a small but meaningful step that you and other fans can take is to watch it live.

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Follow Michael on Twitter: @MichaelCrider

Source: TV by the Numbers

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TAGS: american idol, blue bloods, body of proof, bones, castle, chase, criminal minds, csi, friday night lights, fringe, glee, grey's anatomy, harry's law, hawaii five-0, house, modern family, ncis, outlaw, parenthood, private practice, supernatural, the big bang theory, the event, the good wife, the mentalist, the office

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  1. Wow. Supernatural has a million live viewers.

    AND 4 MILLION ON DVR!!!!!!!!

    These stupid networks have to start taking into account the changing viewing habits of its audience, to try and make money out of DVR or something.

    Stargate Universe was cancelled when it got a million viewers, bt had lots more on DVR.

    Lots of other shows suffer because of this and it really isn’t fair.

    • That’s .4 million. 400,000 viewers.

      • Aww, stupid American system.

        :P

  2. The fact that mostly all the shows in the second list are struggling or flat out cancelled should be eye-opening for some of these networks and why they need to change the way they do business. Netflix must be grinning ear-to-ear with this news today.

  3. hmm… of the top 20, 7 are 10pm shows. I go to bed and the DVR does its thing for me to watch later, i.e. the next night.

  4. Modern Family blows

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