Universal got a head start in the Snow White race by being first to release a trailer for its spin on the fairy tale, a.k.a. Snow White and the Huntsman. Now, Relativity Media has countered with a theatrical preview for its respective treatment of the famous princess tale, titled Mirror Mirror.

Mirror Mirror was previously being sold as more of a light-hearted and family-friendly version of the Snow White story, in contrast to the darkly epic tone of Huntsman. Early imagery from the former likewise teased a project that would boasts some genuinely imaginative outfits and sets, courtesy of director Tarsem Singh (Immortals) and his frequent collaborator, Oscar-winning costumer designer Eiko Ishioka.

This early footage from Mirror Mirror makes one thing clear: Singh’s Snow White flick is going to be worlds apart from Huntsman, with regards to tone and atmosphere. Mirror Mirror doesn’t look so much like somewhat of a whimsical romp as it does a full-blown (annoyingly? charmingly?) comical affair – complete with some of the odder gags you’re bound to see in a movie anytime soon.

See what we mean by watching the Mirror Mirror trailer, following the official synopsis below:

In Relativity’s ‘Snow White’, a spectacular reimagining of the classic fairy tale, an evil queen (Julia Roberts) steals control of a kingdom, and an exiled princess (Lily Collins) enlists the help of seven resourceful rebels to win back her birthright in a spirited adventure comedy filled with jealousy, romance, and betrayal that will capture the imagination of audiences the world over.

Singh’s films in general are well-known (or, if you will, infamous) for being cases of dazzling style triumphing over substance. It’s partially for that reason that Mirror Mirror seems like it could be a better match for the director, given that it appears to be much more of a unabashed silly and comical adventure – one that’s focused on telling a fun story full of eccentric characters and evocative settings, as opposed to a narrative with multiple layers of meaning (a la Singh’s The Cell or The Fall).

Collin’s Snow White comes off here as a feistier variation on your average old-school Disney movie princess – or, rather, more like Rapunzel in the Mouse House’s more recent animated flick, Tangled. Likewise, Robert’s Evil Queen isn’t so much sinister as she seems to be more neurotic and pompous (which also explains the whole peacock motif of her dresses) – again, like more recent Disney villainesses.

Julia Roberts as the Evil Queen in 'Mirror Mirror'

It would seem safe to assume that Mirror Mirror isn’t going to be quite as erratically fanciful or filled with nonstop quirkiness as this theatrical preview indicates. So, should that prove to be the case, the film could make for a pleasantly fun and enjoyable romp, as well as a nice alternative for moviegoers who aren’t so much interested in Snow White and the Huntsman‘s action-packed brand of fairy tale.

That’s assuming that Mirror Mirror doesn’t go so far over-the-top with its whimsy that it crosses over from being enchantingly goofy to obnoxious, of course…

Mirror Mirror arrives in theaters around the U.S. on March 16th, 2012.

Source: Yahoo! Movies