Even though principal photography wrapped on director Tarsem Singh’s Snow White project back in mid-September of this year – and we’ve already been treated to a plethora of eye-catchingly colorful imagery from the film – Relativity Media has been holding off on announcing the actual title of the fairy tale retelling… until now.

Meanwhile, Universal’s period action-adventure spin on the famous Snow White tale, entitled Snow White and the Huntman, will hit theaters just a few months after Singh’s movie does. So, how then will Relativity strive to convince moviegoers who know nothing about either Snow White project that it is something unique?

The answer is… by not actually including “Snow White” in the title. Singh’s film has instead been dubbed Mirror Mirror, in reference to the classic phrase that the Evil Queen (Julia Roberts) uses while consulting her enchanted mirror on the matter of who “the fairest in the land” is.

Singh’s Mirror Mirror is officially described as a “spirited adventure comedy filled with jealousy, romance, and betrayal” where Robert’s malicious villainess forces her daughter-in-law, played by Lily Collins (The Blind Side, Abduction), into exile following the death of the king (Sean Bean), and takes control of the faraway kingdom. Collins’ princess thereafter joins forces with a band of seven small-stature “rebels” who help the young woman fight and reclaim her birthright.

Snow White (Lily Collins) and her seven dwarfs in 'Mirror Mirror'

Machine Gun Preacher scripter Jason Keller and Melissa Wallack (Meet Bill) collaborated on the screenplay for Mirror Mirror, the cast of which also includes The Social Network star Armie Hammer as Prince “Charming” Andrew Alcott and Nathan Lane (The Lion King, The Birdcage) as the Queen’s comical servant. More than that, this flick looks to be as visually splendid a piece of cinema as any of Singh’s previous films, including, the upcoming 300-style swords & sandals epic, Immortals.

Whether this project will also amount to an entertaining and creative “updating” of the traditional Snow White story – or a thematically bland piece of eye candy – remains to be seen. As always, here’s hoping for the best…

Mirror Mirror will arrive in theaters around the U.S. on March 16th, 2012.

Source: Relativity Media