‘Max Steel’ Film Coming in 2014 from Mattel

Published 2 years ago by , Updated September 5th, 2013 at 5:27 am,

max steel Max Steel Film Coming in 2014 from Mattel

There’s an undeniable appeal – at least from the perspective of studio executives – to bringing established toy brands to the big screen. After all, these characters and stories have a built-in audience already nostalgic about the property in question, and the Transformers series has proven that the formula can translate to billions of dollars at the box office.

A few years back, Mattel was hoping to tap into that market with a film adaptation of the hit Max Steel franchise. Twilight star Taylor Lautner was attached to star, though the young actor ultimately left the project to headline a different toy-based project in Stretch Armstrong (which he also eventually left). The status of the Max Steel film had remained murky at best… until now.

Mattel has announced that it’s teaming up with Dolphin Entertainment to bring the Max Steel film to theaters in late 2014. No exact release date or cast has been revealed, though a press release stated that Stewart Hendler will be directing a script by Chrisopher Yost. Hendler previously directed the H+ digital series for Dolphin, and Yost most recently did some rewriting work on Marvel’s Thor: The Dark World.

Created in 1999, the Max Steel franchise includes comic books, television series, direct-to-video animated films  and video games. It centers on a young teen who combines with an alien life-form to become the turbo-powered superhero known as Max Steel. The new film will reportedly retain the themes of friendship and teamwork that permeated previous versions of the character and “introduce audiences to a new and never-before-seen world of Max Steel.”

Max Steel Movie in Development Max Steel Film Coming in 2014 from Mattel

By that description, it does very much sound like Dolphin and Mattel intend on staying true to the spirit of the character, while perhaps adjusting the premise to appeal to a broader audience. Then again, Dolphin is the company behind tween-friendly series like Zoey 101 and Ned’s Declassified School Survival Guide. So it’s entirely possible that Max Steel will be aiming squarely for that audience.

In fact, the film’s best chances of turning a profit could very well lie in targeting a very specific demographic. Films based on toys – with the notable exception of the Transformers franchise and, to a lesser extent, the two G.I. Joe films – haven’t fared particularly well at the box office or become runaway successes. Still, with the right team in place, Max Steel certainly has the potential to find an audience.

Do you think Max Steel could make a worthwhile big screen adventure? Sound off in the comments below.


As mentioned above, Max Steel is expected to hit theaters in late 2014. Stay tuned to Screen Rant for further details.

Follow Robert Yaniz Jr. on Twitter @crookedtable
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  1. I imagine it will be silly but could actually be down for that

  2. I’m picturing something like that ridiculous speed racer movie they made a little while back…

  3. They should call it: “Max of Steel” haha

    • Max Steel: Age of Steel.

      • Max Steel: Steel to the Max

        • Max Steel: Hard to the max
          -the vivid entertainment adult version.

          • Max Steel 2: Steel Harder.

  4. Really?

  5. If I remember correctly. The max steel of the early 2000′s is nothing like the version I watched on Disney early one morning because I was bored and all the other channels I actually Do watch were still playing infomercials

  6. This just reminds me of The Simpsons for some reason.

    Max Powers: Its the name you want to touch… but mustn’t touch!

    • First thing I thought when I saw the name.

  7. Hahaha! I remember Max Steel. He was kinda like Action Man, except he had better gadgets. I might even still have some of the toys boxed up somewhere.

    This could be cool. I remember watching the animated show as a kid and it had some interesting story arcs.

  8. I want a M.A.S.K. movie (minus the scooter robot)!


    I miss shows that have power ballads as an intro song.

    • I didn’t see your coment before I posted mine, but I would LOVE to see this movie! It’s like Knight Rider + GI Joe + Transformers… 80′s mania!!

    • That would be amazing.

      I still have the original M.A.S.K. movie on VHS somewhere, that show was awesome.

      Never heard of Max Steel.

  9. Nathan Fillion for Max Steel

    • No, Ryan Gosling!

      • No, *some other random overrated and not very good Z-list actor no one’s heard of* should play Max Steel!

  10. I’d love to see a live action M.A.S.K. (circa 1985)

  11. LOL Max Steel! Used to love that toy! Haven’t even thought about it since childhood!

  12. Is it scary that I’m only 29 yet never heard of this and other people commenting say they loved it in their childhoods?

    • It was Mattel’s variation on Action Man (and had a different story line from its earlier, original incarnation than the one from now). It had moderate success as a toy line for a couple of years, then faded away…until now.

      • Oops…

        “…from its earlier, original incarnation” SHOULD be “…in its earlier, original incarnation”.

  13. I think they need to day a M.A.S.k or Thunder cats or Silver Hawk’s movie

  14. meh